Zeta Interactive Acquires Acxiom’s Email Services Unit
NEW YORK, August 4, 2016
Zeta Interactive Acquires Acxiom’s Email Services Unit to Accelerate Its Data-Driven Marketing Leadership. Fast-Growing Enterprise SaaS Company Continues to Fuel Rapid Growth and Marketplace Disruption.
Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, announced today that it has acquired Acxiom’s® award-winning email services unit, Acxiom Impact. Following the acquisition, Zeta Interactive will now have more than 1,300 employees operating in 25 offices across four continents.
Combining Acxiom Impact with Zeta creates a top-tier player in the fast-growing marketing cloud sector. The two companies’ complementary assets and capabilities, award-winning technology platforms and laser focus on delivering results for the world’s largest brands provides enterprises with more options as they navigate an increasingly complex digital marketing landscape. The combined company will work with blue-chip brands in the highest value verticals, including Retail, Financial Services, Communications, Automotive and Insurance, among others.
“Adding Acxiom Impact’s highly-rated technology and world-class professional and managed services into Zeta’s world-class platform is a game-changer not only for us as a company, but also for the marketplace,” said David A. Steinberg, Zeta’s CEO and Co-Founder. “As Zeta drives towards realizing our vision of solving CMO’s biggest challenges by making data actionable at every step of the customer journey, we are constantly seeking opportunities to get there faster. Together, we provide a top-rated self-service offering and become the dominant player in Managed Services. The combination of Acxiom Impact, a platform and team that we have tremendous respect for, and Zeta brings together two like-minded companies with a passion for driving client success – across the entire customer journey, cross-channel and cross-device.”
Zeta’s latest acquisition is the largest in its history and builds on the company’s 2015 purchase and integration of eBay Enterprise’s CRM division, encompassing an enterprise grade ESP and Data Services business.
As part of the agreement, Zeta has entered into a long-term strategic partnership with Acxiom. This will ensure a seamless transition for Acxiom Impact’s Fortune 1000 clients, while strengthening the ongoing delivery of integrated solutions that combine Zeta’s cross-channel campaign execution expertise with Acxiom’s strength as the data foundation for the world’s best marketers.
“I’m delighted to take the next step in the evolution of Acxiom Impact. This acquisition is a great opportunity for our associates, our partners and, especially, our clients,” said David Bonalle, Acxiom Impact’s General Manager, who will continue in this role as Acxiom Impact becomes a division within Zeta. “David A. Steinberg and (Zeta co-founder and Vice Chairman) John Sculley have built an organization over the past decade that focuses on putting clients first – just like we do. Zeta is the perfect fit.”
Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. The Company’s highly-rated technology platform that’s recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (January 2016) and in its Magic Quadrant for Multichannel Campaign Management (April 2016) competes with Oracle, IBM, Salesforce and Adobe. Operating in four continents with over 1,300 employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.