Wewe Media Group Implements CAKE by Accelerize
NEWPORT BEACH, California, August 10, 2016
Leading Global Performance Marketing Agency Implements CAKE by Accelerize. Singapore-based Wewe Media Group Upgrades to CAKE’s Real-time Tracking and Analytics SaaS Solution for Greater Accuracy, Efficiency and Scalability
Accelerize and its digital marketing software division CAKE, today announced that Wewe Media Group, a leading global performance marketing agency, selected CAKE’s SaaS platform to scale its business by supporting its client base that generates over 88 million clicks and 75,000 conversions daily across 168 countries. Since signing with CAKE in May 2016, Wewe Media has seamlessly integrated its multi-channel performance marketing campaigns into the CAKE solution, empowering its growing database of global affiliates and advertisers.
With high-performing offers and world-class customer support, Wewe Media provides its publisher base with more than 5,000 exclusive offers and advertisers with a wide network of affiliates. Prior to using CAKE, Wewe Media experienced frustrations with the time-consuming and laborious task of manually calculating the ROI of its digital efforts. The company chose the CAKE platform to streamline its operations by managing offers and creative assets, optimizing campaigns in real-time and aggregating data into a single, unified dashboard.
“CAKE has revolutionized the way we operate our day-to-day business,” said Aaron Tan, Director of Media at Wewe Media Group. “With a powerful infrastructure and accurate, granular reporting, CAKE integrates every aspect of our performance marketing business into a single dashboard that has increased efficiencies and supported our high-growth mode. Since implementing CAKE’s SaaS solution we have also found that the technology and team align with our core values.”
According to eMarketer, in 2017 Asia-Pacific will surpass North America in total digital ad spending share worldwide at a rate of 36.9% versus 35.7% respectively.
“Digital marketing continues to expand on an international level and companies need to proactively monitor data from first click to final conversion, and every touch point in between,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We are excited to work with companies, such as Wewe Media Group, to help them act on data as they scale and take advantage of the growing digital marketing opportunities in the APAC region.”
About Wewe Media Group
Wewe Media Group is a leading performance marketing agency with over 18 years of experience in creating value for their clients by carefully measuring data and performance based on ECPMs, CRs and ROI for both advertisers and affiliates alike. With headquarters in Singapore, Wewe Media specializes in running performance marketing campaigns in more than 168 countries worldwide.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi.
Accelerize Inc. offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data.