Vungle, the Leading Performance Marketing Platform for In-App Video Ads, Grows Revenue Over 400% in China
SAN FRANCISCO, July 25, 2016
Following a year of significant growth throughout the Asia-Pacific region (APAC), Vungle, the leading performance marketing platform for in-app video ads, announced today it will showcase its regional success at the ChinaJoy International Digital Entertainment Expo held July 28-31 at the Shanghai New International Expo Center.
In the past year, Vungle’s revenue in the APAC region has skyrocketed, following the opening of offices in Beijing, Seoul and Tokyo. In China alone, Vungle has grown overall revenue over 400 percent since the beginning of 2015.
“This has been an incredible year for Vungle,” said Zain Jaffer, CEO of Vungle. “For nearly five years, we have worked tirelessly to drive innovation in the mobile video advertising industry, and we’re excited to see the quick adoption of our platform on such a massive, global scale. As we look to expand our footprint in China and throughout the APAC region, we are excited by the prospect of providing even more developers with the infrastructure to maximize revenues and drive user engagement.”
According to research from Media Partners Asia, online video revenue in the APAC region is projected to reach $35 billion in 2021, of which China will account for 76 percent.
Finding a reliable partner that can tap into this quickly growing market is a challenge for many companies. That’s exactly why Playrix, a developer of mobile free-to-play games with users worldwide, selected Vungle as its ad partner. With Vungle’s large network of publishers in China and its proven track record of targeting high-value users, Playrix was able to better understand the characteristics of its best players and identify where they were spending their time. Within four months of working with Vungle, Playrix saw a dramatic increase in the number of active users and revenue in China and drove up install volume by 36 percent and revenue by 43 percent.
Following this steady climb in popularity, Playrix sought Vungle’s help once again to capitalize on China’s surging smartphone traffic — China has the world’s largest population of smartphone users. In addition to optimizing ad placement, Vungle helped Playrix find new ways to reward users for their time and improve the organic integration of in-game ads. After leveraging Vungle as its top ad network in China, Playrix experienced immediate results, including three times higher eCPMs; improved fill rates as low as 55 percent to almost 90 percent; and a 40 percent lift in revenue in China.
According to Aleksandr Tarasov, director of marketing at Playrix, “Vungle is currently among Playrix’s top advertising partners for both install volumes and the quality of the players. In particular, for Township, Vungle’s results in China are the best of all partners.”
At ChinaJoy and in partnership with IGDA, Vungle will be co-hosting a party with King.com the night of July 28 at 8pm CST at The Peninsula Shanghai. For more details, including RSVP information, click here. Vungle will also have presence at the Kerry Hotel Pudong Shanghai throughout the duration of ChinaJoy. To learn more about Vungle’s activities at ChinaJoy and to meet with our team, please email firstname.lastname@example.org.
Vungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle’s creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
Vungle is trusted by 25,000+ mobile apps worldwide, including top developers, such as Supercell, SEGA, Miniclip and Outfit7. Vungle serves 2 billion video views per month on 235+ million unique devices, and is consistently ranked #1 for cross-platform user retention by industry mobile performance indexes. Vungle is backed by Google Ventures, Thomvest Ventures and Crosslink Capital. The company is headquartered in San Francisco with offices in London, Berlin, Beijing, Tokyo and Seoul.