Verve Appoints Tom Kenney as President and CEO
NEW YORK, November 28, 2016
Verve, the industry leader in location-powered mobile marketing, today announced that its board of directors appointed Tom Kenney as the company’s next chief executive officer, effective immediately. Kenney, an innovator in the mobile arena, is the original founder of Verve and has served as the company’s president and chief innovation officer since 2015. As president and CEO, Kenney’s priority will be to further grow the Verve business by leveraging its market-leading mobile marketing platform to drive foot traffic and sales for modern marketers in the US and abroad.
Since founding Verve in 2005, Kenney has focused on the power of location intelligence and mobile to provide advertisers with inventive solutions to enhance the success of its mobile marketing strategies. Resulting from his pioneering efforts, Verve has become one of the most powerful mobile technology platforms in the marketing industry, growing 65 percent annually since 2009.
Prior to Verve, Kenney spent five years with BlueRun Ventures, an early stage global venture capital fund, and the previous two years with Nokia Oy, overseeing their investments in mobile internet technologies. Early in his career, he held various management roles in the telecommunications industry and holds an MBA from the George Mason University – School of Management.
“Tom transformed this start-up business into a respected and profitable mobile marketing company surpassing $100 million in revenue this year,” said Jonathan Ebinger, general partner, BlueRun Ventures and member of Verve’s board of directors since 2010. “He has the essential leadership and industry experience to take Verve to the next level and further penetrate the $54 billion US mobile advertising market. We are confident that Verve, with Tom’s vision, will continue to be a trailblazing partner for innovative marketers worldwide.”
Speaking about the role, Kenney said, “I am honored to have this opportunity to lead the extremely talented Verve team as we build upon positive market momentum and move the company forward in executing against our strategic plan for continued profitable growth. I am energized to capitalize on the ever-growing worldwide demand for mobile marketing solutions that drive sales and to further evangelize the combined power of location and data-driven creative in delivering results.”
Kenney succeeds Nada Stirratt, who joined Verve as CEO in April 2015 and led the company through a period of rapid domestic growth, strategic acquisitions, and international development.
“Nada guided Verve through an exciting period of expansion and established a strong foundation for the next phase of growth. The board sincerely appreciates her leadership and wishes Nada the very best in her next chapter of her career,” said Ebinger.
Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences.