Verve Acquires Beacon Solutions and Location Analytics Company Roximity
NEW YORK, June 22, 2016
Verve, the leader in location-powered mobile marketing, announced today the acquisition of Roximity, a Denver based start-up specializing in beacon software and hardware that provide comprehensive location-based analytics and advertising so retailers, brands, and venues better interact with nearby consumers.
The acquisition pairs Verve’s high quality location and mobile device data with Roximity’s industry-leading beacon hardware and analytics tools. Combined, they help marketers observe and influence—with absolute certainty—consumer behavior from broad locations down to a specific aisle. The powerful combination of Roximity’s in-store beacon signals and Verve’s distribution network and creative expertise makes mobile advertising more precise and measurable than ever before.
“The Roximity team has built a truly remarkable beacon platform. The impressive scale of their beacon network and the diversity of prominent partners across Verve’s core industries: retail, CPG, auto, theaters, and QSR, will have a big impact on our marketers,” said Nada Stirratt, Verve CEO.
“We’ve admired Verve from the start,” said Danny Newman, CEO of Roximity, who co-founded the company in 2011 with partner Austin Gayer. “Roximity’s founding mission was to deliver relevant information on consumers based on their location and purchase history, which has also been a core focus of Verve’s.”
“Danny and Austin have assembled an accomplished team of brilliant engineers and we are excited to welcome them to our Verve family,” said Tom Kenney, Verve co-founder, president and chief innovation officer. “Bridging device data with physical locations has been Verve’s core function since day one. Roximity’s beacon distribution adds a deeper layer of in-store behavioral insights marketers deserve.”
Roximity was born out of TechCrunch Disrupt San Francisco in 2011 where founders Danny Newman and Austin Gayer won a 24-hour hackathon with their first beacon prototype and subsequently secured investments from Fenox Venture Capital, Ludlow Ventures, Fraser McCombs Capital and other investors.
Verve™ is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences.
Roximity is the most comprehensive, full-featured location-based analytics and advertising platform in the world, offering technology that enables retailers, brands, and venues to interact with nearby consumers. Roximity offers innovative beacon hardware, a robust SDK, and a full suite of targeted mobile messaging and analytics tools.