VertaMedia Partners with Forensiq
NEW YORK, January 23, 2017
VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with leading ad fraud protection company, Forensiq. The partnership provides customers with a comprehensive fraud detection solution aimed at eliminating malicious activity such as malware in desktop and mobile video ads to ensure only genuine human impressions reach advertisers.
The popularity of online video has resulted in a sharp rise in video ad fraud, whereby nonhuman traffic or bots generate fake impressions and clicks on ad units. As a result, half of US advertisers and agencies are concerned about how video ad fraud or bots negatively impact their digital video ad spending. Forensiq evaluates the legitimacy of clicks and impressions by using a combination of machine learning and in-browser analysis, and alerts advertisers of bot activity and compromised campaign results. The partnership enables VertaMedia to provide publishers with the option to remove their nonhuman or illegitimate video ad impressions via Forensiq.
“Our partnership with Forensiq demonstrates our commitment to eliminating video ad fraud in desktop and mobile video ads to ensure our clients offer the best advertising possible,” commented Alex Bornyakov, CEO and co-founder of VertaMedia. “We chose to partner with Forensiq for their esteemed ability to eliminate fraudulent traffic, and we are looking forward to working together to provide demand side customers with the quality video ad impressions they need.”
“We are extremely proud of our partnership with VertaMedia and pleased that they have chosen Forensiq to provide a complete layer of defense on behalf of their clients. We believe that such partnerships are critical to keeping the industry safe for all players,” said David Sendroff, Founder & CEO of Forensiq.
VertaMedia is a video supply-side platform that helps publishers to maximise their inventory in an increasingly programmatic advertising ecosystem. Its advanced, white-label technology uses a bespoke system, the VertaMedia™ Intelli algorithm, to instantly link publishers with the best demand source for each impression, delivering fill rates of up to 45% in an industry where averages are just 15-20%. VertaMedia is headquartered in New York with offices globally and is recognised as one of America’s fastest-growing private companies by Inc. 5000, with 576% year-on-year expansion.
Forensiq, an Impact Radius company, is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI. Forensiq has joined forces with Impact Radius to create the world’s first marketing system of record with built-in fraud detection. Forensiq was founded in 2010 and is headquartered in New York City with offices in London and Silicon Valley. The company has won three LeadsCouncil LEADER Awards, including Best-In-Class for Fraud Detection in 2014 and 2015 as well as DM News Most Innovative Marketing Tech to Watch in 2016.