Unotifi Expands CRM Functionality With myCarfax Integration

HOUSTON, October 31, 2016

In an effort to give dealerships and independent shops more access to valuable information for their service business, Unotifi has integrated its customer relationship management (CRM) system with myCarfax Service Shop tools. Shops using Unotifi software can easily join the myCarfax Service Shop program and take advantage of free resources like Carfax Service History Check. In addition, vital VIN-specific open recall information from Carfax is directly available through Unotifi.

One out of every five vehicles in the U.S. has at least one open safety recall, Carfax data suggests. With open recall information from Carfax integrated into the Unotifi Communicator platform, dealerships and service shops can enhance their customer service efforts by alerting new and existing customers about safety recalls on their vehicles.

“Our goal is to provide our customers with the industry’s most advanced and robust customer engagement system,” said Fred van der Neut, founder and president of Unotifi. “Unotifi is a pioneer and one of the first companies to fully integrate the myCarfax tools and recall information into our suite of services. Our users know and trust Carfax and are seeing a net positive impact on customer satisfaction and retention, as well as shop efficiency. Integrating reported service and recall information from Carfax into our already robust vehicle data provides our users with a more holistic view of the customer’s vehicle needs – all on one platform at their fingertips.”

Carfax Service History Check shows a car’s reported maintenance history. Armed with this information, service technicians can make better service recommendations to their customers which, when combined with other myCarfax benefits like Carfax QuickVIN, helps avoid parts-ordering errors, increases ticket averages and ultimately, shop revenues.

“Unotifi is the greatest tool I have used in my 14 years in the auto industry,” said Michael Dooley, director of parts and service at Dayton Toyota. “Unotifi brings us much closer to our customers in a convenient way, from making them aware of upcoming services to updating them on the status of their vehicle when it is in our hands. Plus, it saves our service team tons of time on busy days. Having Unotifi build access to the myCarfax tools into the system is a huge benefit for us, since we’re already a myCarfax Service Shop. It’s great – we have access to service data we can’t get anywhere else, our RO averages are rising and we’re seeing more repeat customers.”

About Unotifi

A pioneer in Mobile Relationship Marketing, Unotifi is the most advanced customer retention and mobile relationship management service for the automotive industry. Founded in 2010 by Fred van der Neut, Unotifi is based in Houston, Texas and supports franchise dealers and aftermarket service centers throughout the U.S.