Understand your customers better

BOSTON, November 15, 2016

Experian Data Quality, a leading provider of data quality software and services, today announced the release of an intuitive address validation solution. This new single-step process streamlines data capture of customer address information while ensuring accuracy on entry.

“More customers are interacting with brands through digital channels in the form of e-commerce, account opening, registration, benefit collection and much more. Businesses need to provide a streamlined, personalized online experience while also making sure data is captured accurately,” said Thomas Schutz, senior vice president and general manager for Experian Data Quality. “Our address validation tool offers a user-friendly way to capture accurate information from around the globe in less time. By streamlining the customer data entry process, our clients can focus on the more complex aspects of the online customer experience.”

A high percentage of inaccurate information leads to inefficiency and a poor customer experience. In fact, 75 percent of organizations say inaccurate data is undermining their ability to provide an excellent customer experience. On average, U.S. organizations believe a quarter of their data is inaccurate, making it difficult for businesses to unlock the power of customer data and drive a more personalized experience.

Experian Data Quality’s intuitive address validation allows organizations to increase data accuracy at point of capture while streamlining the user experience. As users type in an address, the tool will begin predicting potential valid matches for selection. This is expected to improve conversion rates by reducing the number of keystrokes and time necessary to enter a full address. The product validates data from more than 240 countries and territories.

About Experian Data Quality

Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.