Trumark Companies To Redefine Age-Qualified Communities With New TruLiving Division
SAN RAMON, California, March 7, 2018
Trumark Companies’ master planned development division, Trumark Communities, has announced the launch of TruLiving, an innovative new home community model designed to revolutionize the age-qualified real estate market. Featuring the first age-qualified community amenity in the country to be registered under the WELL Building Standard by the International WELL Building Institute, TruLiving will deliver features that benefit health and well-being by aligning with the seven concepts of the WELL Building Standard – air, water, nourishment, light, fitness, comfort and mind. More than just healthy communities, TruLiving will also redefine the way people see and approach the 55+ market, attracting buyers with a real, yet surprisingly new way to live life and live it well.
“As we design these communities, we want to think different, turn things around and change what you know about age-qualified,” said Mike Maples, co-founder and principal of Trumark. “We’re not taking the same old approach that saturates the 55+ market. We’re addressing the target market in a new way. They don’t want to be called baby boomers, age-qualified or active adult. They don’t want to be seen as different. So we’re using a new kind of delivery and positioning that doesn’t categorize the audience, but engages them. What we call the ‘unAQ’. TruLiving is about living life and living healthy. It’s ageless, distinct and disruptive and it’s an evolved way to look at 55+ that’s more inspiring, diverse and interesting.”
As today’s age-qualified consumers change and shift their focus on wellness, TruLiving is primed to greet them with homes that fit their needs. It’s about healthy communities that are designed to improve well-being and human experience, and TruLiving aims to set the bar by leading the way as the first developer to holistically address wellness for the 55+ market.
TruLiving communities won’t be typical active adult neighborhoods. They will integrate several fundamental ingredients that set them apart from the conventional players currently in the market. Wellness will stand front and center at every TruLiving community, offering a mix of fitness, entertainment, connectivity and well-being curated to help residents live a life of possibilities. A robust enrichment program will fuel inspiration with activities ranging from community volunteer opportunities and cultural trips to educational classes such as cooking and music. Each TruLiving community will take active, healthy living to the next level, providing amenities geared toward fitness and enjoyment of the great outdoors. Lastly, innovative technology will make life simpler with a dedicated app that allows residents to view social event calendars, schedule an exercise class and more. Areas for gathering and socializing, lifestyle-enhancing programming, movie nights and other exciting offerings will pave the way for connection between residents in each community.
“With the introduction of TruLiving, we realized a tremendous opportunity to not only take advantage of the growing 55+ population, but also to introduce wellness features that are unlike anything other builders have done,” said Gregg Nelson, co-founder and principal of Trumark. “TruLiving disrupts all you know about age-qualified and our communities will not be a one-size-fits-all approach. We will provide offerings to the market that range in community size, price and living environments, including boutique urban and core-suburban offerings. As Trumark celebrates our 30th year in business, TruLiving is a natural expansion for our company and we are confident that it will be a game changer for wellness-driven age-focused communities of the future.”
TruLiving’s first age-qualified master planned community in Manteca, CA, will introduce approximately 490 single-family detached homes to a highly desirable Bay Area location surrounded by major transit systems. The community will include a health forward 10,000-square-foot clubhouse registered to achieve WELL Certification™ complete with expansive gathering spaces, pool and spa, walking trails, virtual fitness, gym, bocce ball and pickleball courts. Trumark commenced construction on this TruLiving community in January 2018, with home sales slated to begin in 2019.
About Trumark Group of Companies
Celebrating its 30th anniversary in 2018, The Trumark Group of Companies is a diversified real estate development and building firm that includes: Trumark Communities, a master planned community developer; Trumark Homes, a next generation homebuilder; Trumark Commercial, which builds, leases and sells commercial buildings; and Trumark Urban, a vertically integrated residential developer focused on core urban neighborhoods.
About Trumark Communities
Trumark Communities is a nationally award winning residential land development platform focused on acquiring, developing and selling improved lots in master planned communities; current pipeline includes 3,100 lots in prime core-accessible areas of California representing total projected revenue in excess of $500 million. Trumark Communities has realized lot sales to builders of over $300 million since 2015.