Tout Hires Jason Shulman
SAN FRANCISCO, October 18, 2016
Video Streaming Network Tout announced today that Jason Shulman has joined the Tout team to lead the company’s global demand generation efforts. Shulman’s long history in generating significant revenue, both for ad agencies and programmatic solution providers, will help Tout’s fast growing publisher base grow their digital revenue exponentially.
Shulman began his career on the agency side, one of four executives for Freestyle Interactive, one of the world’s first digital ad agencies, and acquired by Dentsu/Aegis in 2003. After helping launch Isobar, Aegis’ global digital agency holding company, Shulman was the CRO on the executive team that turned Poindexter Systems into [x+1], one of the first demand-side platforms to hit the market, and was later acquired by Rocketfuel.
After four years at [x+1], Shulman was the first salesperson at Adap.tv, a well-known leader in the video programmatic space, acquired by AOL in 2013. After thoroughly sinking his teeth into programmatic, Shulman packaged and sold live event sponsorships with digital activations as vice president of digital at Billboard.
Most recently, Shulman was senior vice president of sales at Vdopia, and was instrumental in helping the company pivot from a largely blind India-based mobile ad network to a 100% transparent mobile video supply-side platform, opening offices around the globe in New York, Chicago, SF, LA, Sydney, Singapore, Delhi and London.
Michael Downing, founder and CEO of Tout added, “Tout’s next generation video platform is now delivering live and on-demand video programming to more than 57MM unique video viewers monthly across 2,800 publisher sites. Jason’s unique background and deep experience across online video is exactly what we were seeking out to take Tout to the next level.”
Tout is a next-generation streaming video network that delivers video programming from over 200 different content partners to over 2,800 websites. In September, Tout had over 57MM unique video viewers across its publisher network. The Tout platform enables top tier media brands including CBS, NBC/Universal, Fox and CNN to distribute and monetize their video content at-scale to an increasingly digital and mobile landscape. Tout is a technology spin-out from SRI International (Stanford Research Institute) and based in San Francisco, California.