The Rise of the Independent Cosmetic Labels In Indonesia

JAKARTA, Indonesia, Aug. 1, 2016

For the last year the world of beauty in Indonesia has been accelerating its pervasiveness at an amazing pace. An explosion of beauty movements online, discussions in social media forums, analyses, new trends and an exponential growth in the market, followed the rise of the middle class in the country.

A new phenomenon emerged as a result: the success of new indie label cosmetics. Independent cosmetic brands are gaining traction mainly due to their increasingly competitive quality, their nimbleness, and their ability to own the online space. A single indie company might be selling just one product; but that product can dent significantly the sales of that same category of long standing famous brands.

Thus the cosmetics industry is no longer dominated by the big players only. Indie cosmetics brands are adding a new palette to the world of beauty and stretch the business competition out to different realms.

Examples of successful indie cosmetic brands include: Sugarpill, Morphe, Melt Cosmetics, Jeffree Star Cosmetics, Violet Voss, Makeup Geek, Girlactick, SauceBox Cosmetics, Gerard Cosmetics, EX1, Velour Lashes, ColourPop, Zoeva, Sigma Beauty. And they are all very aggressive online.

In a recent move, online fashion retailer Zalora has announced a new collaboration with the indie label Sigma Beauty, allowing the latter to expand its market into Indonesia. Zalora Indonesia boasts cash-on-delivery service in 115 cities across the country, a 30-day money-back guarantee and free returns.

In response to these magmatic changes in the industry, UBM, the biggest trade exhibitions organizer in Asia, has launched “Beauty Indonesia” a B2B trade show which will serve as the platform for innovation, research, business growth, development and education. This premier beauty trade show for industry professionals will be held from 19 to 21 April 2017 at the Jakarta International Expo (JIExpo), Indonesia.

Part of UBM’s portfolio of 6 Beauty Events in South East Asia, Beauty Indonesia is the first trade-only show in the country with a clear focus on international participation and on representing all beauty sectors: ingredients, packaging & machinery, contract manufacturing, finished cosmetics, toiletries & personal care, wellness & spa, natural health, beauty salons, professional hair, nail and accessories.

ABOUT the organizer

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organizer in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 31 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 21 trade publications, 18 online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.