Tenny Pearson Joins Arnold Worldwide
NEW YORK, March 6, 2017
Tenny Pearson has joined Arnold Worldwide as Managing Director in the agency’s New York office. Reporting to CEO Pam Hamlin, Pearson is tasked with overseeing the Hershey portfolio of brands and fueling growth efforts in New York.
Pearson brings to Arnold a wealth of world-class global experience across multiple categories, with a particular expertise in consumer packaged goods, food and beverage. She has worked at some of the industry’s most respected advertising and digital shops, leading initiatives for notable brands like Kraft Foods, Pepsi, Chobani, Bacardi, PUMA, Best Western, British Airways, Unilever and Spotify.
In making the hire, Hamlin cited Pearson’s modern, integrated approach to marketing and her focus on delivering results. Hamlin commented, “Tenny’s passion for brands and the power of consumer insights inspires innovative work that builds businesses. She has a proven track record of delivering best-in-class digital communications for her clients and establishing successful partnerships.”
Most recently, Pearson was Group Business Director at The Barbarian Group. While there, she led global and North American digital efforts for Pepsi – including the renowned Pepsi Challenge campaign – and spearheaded the agency’s first virtual reality project. Previously, as a Group Account Director at Droga5, Pearson was active in new business and led high-impact marketing initiatives for clients like Spotify, PUMA, and Kraft Foods’ Cracker Barrel and Athenos brands.
Prior to Droga5, Pearson held positions with Gotham, Bartle Bogle Hegarty, Amalgamated, Goodby, Silverstein & Partners, Eleven, Inc., and Publicis & Hal Riney.
“Advertising is a team sport and I’m excited to work with the great folks in New York to continue to build momentum,” said Pearson.
About Arnold Worldwide
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Allergan, Angie’s List, Carnival Cruise Line, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel’s, National Association of Realtors, Ocean Spray, Progressive, PUR, Sanofi, and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto.