TBWA\Chiat\Day Awarded Global B2B Creative Duties for Intel
NEW YORK, August 26, 2016
Global assignment includes integrated campaign to launch across US, UK, Germany, China and Japan
TBWA\Chiat\Day has been named Global B2B Agency of Record for Intel Corporation, the multinational technology company and largest global computer chip maker, headquartered in Santa Clara, California.
Following a three-month pitch led by the client, TBWA\Chiat\Day was awarded creative and strategic duties in a shared effort between its Los Angeles and New York offices, working in close partnership with TBWA teams in other key client markets, including TBWA\London, TBWA\Hakuhodo in Japan, TBWA\Greater China, TBWA\Düsseldorf, and Omnicom sister shop Doremus, who will operate as B2B lead generation partners on the business. TBWA, who will run the business out of Los Angeles, will be tasked with developing a platform that translates into an integrated global campaign aimed at senior business and IT decision makers around the world.
“Our company strategy is about powering the billions of smart, connected computing devices across the globe,” said Kathy Garchow, Intel Director of Business Marketing Strategy. “Our work with TBWA\Chiat\Day will help us better connect how our technology enables our business customers to achieve their success.”
Intel is transforming from a PC-centric company to one that powers the cloud and billions of smart, connected devices. While the company powers most of the world’s PCs, the data center and Internet of Things (IoT) businesses are Intel’s primary growth engines. These growth businesses delivered $2.2 billion in revenue growth last year, and made up 40 percent of revenue and the majority of operating profit.
“We are thrilled to partner with Intel, a brand whose value, influence, and pioneering technologies continue to push the boundaries of what’s possible,” said TBWA\Chiat\Day LA President Erin Riley. “We look forward to working alongside our TBWA teams around the world to build an integrated brand platform that taps into culture and resonates with modern business customers.”
Added TBWA\Chiat\Day Executive Creative Director Linda Knight, “Intel is a truly iconic brand that has powered incredible stories of innovation throughout its history. We’re excited to create the kind of disruptive work that lives up to this spirit of breakthrough and possibility, and to bring a fresh approach to B2B communications.”
About TBWA Worldwide
TBWA is The Disruption® Company: the cultural engine for 21st century business. One of the world’s most innovative and creative companies, TBWA uses trademarked Disruption® methodologies to develop business-changing ideas for brands. A top ten-ranked global advertising agency with 11,300 employees across 305 offices in 98 countries, TBWA includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. Global clients include adidas, Airbnb, Apple, Gatorade, GoDaddy, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
TBWA is part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.