Tanqueray Unveils New Content Partnership With Entertainment Icon Snoop Dogg
NORWALK, Connecticut, August 31, 2016
Today, Tanqueray Gin™ announces the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand’s focus on a Gin & Juice cocktail strategy celebrating the success of Snoop Dogg’s 1993 classic hit ‘Gin & Juice.’ Snoop Dogg and Tanqueray remind you that whenever you sip Gin & Juice, Tanqueray is the gin of choice – and to do so responsibly.
Avid Tanqueray fan, Snoop Dogg, has been brought on to creatively oversee the Tanqueray Gin & Juice campaign. Through this partnership, Snoop will be developing Tanqueray signature cocktail recipes, incorporating Tanqueray into his show experiences, collaborating for various Tanqueray events throughout the year, and releasing exclusive content and art projects inspired by the global legacy of the ‘Gin & Juice’ song.
Snoop Dogg stated, “When I wrote ‘Gin & Juice’ it was about good feelings and real experiences; it just naturally became a global anthem. Tanqueray’s creative approach to representing ‘Gin & Juice’ as the drink I’m known for is authentic and it’s always been what we enjoy, so I whipped up a cool cocktail which I call the ‘Laid Back’ which y’all gotta try out.”
Snoop Dogg’s signature serve, The Tanqueray No. TEN ‘Laid Back,’ is a crisp, refreshing drink – perfect for a variety of occasions, from a summer BBQ, a night out at the club listening to your favorite beats or relaxing at home with friends. Full recipe enclosed below. Putting an elevated spin on the traditional ‘Gin & Juice’ serve, Tanqueray is utilizing fresh pressed juices to compliment the refreshing, whole citrus flavor profile of Tanqueray No. TEN GIN™ creating a sophisticated cocktail option for all to enjoy responsibly.
Keenan Towns, Brand Director for Gins at Diageo, commented, “This is an exciting time for the Tanqueray brand. Snoop Dogg is the perfect partner for Tanqueray as we admire his talent, creativity as an artist and know he has been a long-time fan of Gin & Juice cocktails and Tanqueray supporter. Working with Snoop Dogg will help regain Tanqueray’s foothold as ‘the gin’ of choice for all Gin & Juice cocktails. It is a perfect fit that cultivated an organic yet strategic partnership that we truly believe brings back a newfound love for Gin & Juice cocktails.”
Together, Tanqueray and Snoop Dogg, are bringing Gin & Juice cocktails back to the limelight, showcasing Tanqueray as the ultimate choice for all occasions but urging everyone to enjoy responsibly by drinking in moderation and securing a designated driver.
Tanqueray No. TEN ‘Laid Back’ by Snoop Dogg
1 oz. Tanqueray No. TEN
1 oz. Cîroc Apple
2 oz. Fresh Pineapple Juice
Splash Club Soda
Preparation: Add all ingredients to a shaker filled with ice. Strain into Double Old Fashioned Glass. Top with a splash Club Soda.
Glassware: Double Old Fashioned
Garnish: Pineapple Wedge or Lime
Tanqueray London Dry Gin is a dry, crisp, gin with a rich juniper flavour. Known for its iconic green bottle and red emblem, Tanqueray London Dry Gin is the number one imported gin in the United States and is one of the world’s most award-winning gins. Tanqueray gin, Tanqueray No. TEN gin, Tanqueray RANGPUR gin and Tanqueray STERLING vodka together create the renowned portfolio of Tanqueray.