Statista Selects Verto Analytics to Provide Insights on Today’s Cross-Device Digital Consumer
NEW YORK and HELSINKI, July 7, 2016
Statista’s research tool combined with Verto’s single-source audience measurement data will provide the industry with a more accurate picture of consumer cross-device usage and digital consumption
Verto Analytics, the world’s first single-source audience measurement company, and Statista, one of the leading research companies on the Internet, today announced they have formed a research partnership. Verto Analytics will provide Statista with ongoing research deliverables and measurement data based on its single-source digital, cross-device audience measurement methodology. Verto’s research data currently covers adult consumers ages 18 and over in the United States, United Kingdom, and China, with additional countries in Europe and Asia to follow in the coming months.
“Verto Analytics’ research and insights offer our audience accurate reliable metrics on today’s digital consumer across every device, app, and platform they use throughout their day – including content consumption and device usage. We continuously seek reliable data partners, and Verto offers an impressive level of detail on today’s digital mobile consumer,” said Friedrich Schwandt, CEO of Statista. “Today’s international, cross-device world requires a media measurement solution like Verto, which provides transparent consumer insights based on a single source measurement panel. Consumers are highly mobile and more and more of their digital activities, time spent with entertainment and e-commerce transactions are taking place across multiple screens and devices. The depth of data that Verto provides is a must-have resource for companies that require deep insights into what consumers are doing to help inform their marketing, competitive intelligence, media buying and product strategy initiatives.”
The average U.S. adult owns 4.6 devices, and Verto addresses how consumers actually use them – as well as what drives them to do so. Advertising revenues from mobile will surpass that of desktop in late 2016 in the U.S. alone, and as of May 2016 more than 10 billion hours per day were spent by U.S. consumers aged 18 and over on mobile apps. Comparatively, 94 percent of Chinese online users are also using smartphones vs. 70 percent in the U.S, and there are twice as many online users in China than there are people living in the U.S. For companies to succeed, it is imperative they have insight into what devices consumers use, the content they access, how they are engaging with it across the multiple screens they access throughout their day, and further, be able to understand all of these insights from an international perspective.
“We are honored that Statista has selected Verto as a research partner, and are thrilled to benefit from the strong industry validation and broad reach of Statista as an established market leader,” said Dr. Hannu Verkasalo, CEO and founder of Verto Analytics. “More companies will now have access to the actionable data they need to maximize monetization opportunities, optimize media buying, track their net reach and benchmark against their competitors across the digital ecosystem.”
Verto Analytics’ data and insights will be available exclusively to Statista subscribers through their online statistics portal, Statista.com.
Statista is one of the leading statistics companies on the internet. With a team of over 250 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. More than 750,000 registered customers and 4 million visitors trust in Statista every month.
About Verto Analytics
Verto Analytics provides a single-source audience measurement solution for monitoring the complex behavior of today’s consumer on every device, app and platform they use throughout the day. We provide data and insights that inform marketing, competitive intelligence, media buying, and product strategy and development. Backed by EQT Ventures, Conor Venture Partners and Open Ocean Capital, Verto is a privately held global company with offices in New York City, San Francisco, London and Espoo, Finland.