SIXTY Hotels Unveils New Website

NEW YORK, October 31, 2016

TransPerfect, the world’s largest privately held provider of language and technology solutions for global business, today announced the launch of four new language sites for SIXTY Hotels’ main website and property portal, www.sixtyhotels.com. The addition of Spanish, French, Portuguese, and German brings the total number of supported languages to five.

SIXTY Hotels is a chain of luxury boutique hotels in New York City, Los Angeles, and Miami, committed to creating a 360-degree cultural experience in hospitality environments. The company used TransPerfect’s GlobalLink OneLink proxy-based website localization technology to configure and deploy their sites in four new languages.

OneLink is the preferred solution for global organizations seeking to localize web-based content while virtually eliminating IT involvement and reducing project management burdens. OneLink facilitates a smooth localization process through the automation of change detection, the routing of content, and publishing.

“As our business continues to expand into new and exciting areas, we recognize the importance of adapting our strategy for international markets and the possibilities they have to offer,” said Nina Libby, Director of E-Commerce at SIXTY Hotels. “We required a hands-off, turnkey solution for effective multilingual website localization and TransPerfect’s OneLink technology was the perfect fit.”

“It’s an exciting time for SIXTY Hotels as they expand their unique service offering to a broader base of luxury jetsetters,” commented Liz Elting, Co-CEO at TransPerfect. “We’re extremely proud to support their multilingual strategy and delighted to help them achieve their global business goals.”

Phil Shawe, Co-CEO at TransPerfect added, “At TransPerfect, we have the honor to work with the best and brightest retailers across the world. SIXTY Hotels’ brand encompasses a modern, luxurious, and comfortable lifestyle that attracts customers worldwide. We are thrilled that they can now provide an enhanced user experience for prospective and existing customers.”

About SIXTY Hotels

SIXTY Hotels is ambitious in vision but down-to-earth when it comes to putting guests first. SIXTY Hotels is a new, innovative brand of five luxury inns based in New York City, Los Angeles, and Miami. SIXTY Hotels distinguishes itself from other boutique brands by providing highly personalized service and artful hotel experiences within sophisticated backdrops that seasoned travelers will find at home. From its incomparable suites to its gastronomically refined restaurants and rooftop cocktail lounges, SIXTY Hotels offers discerning global travelers exclusive urban retreats. SIXTY SoHo, located at 60 Thompson Street in New York, is the flagship of the hotel collective.