Showpad Introduces Salesforce App for Deeper Prospect Insight

Content activation leader provides proactive insights for sales reps, sales managers and marketers

SAN FRANCISCO, June 21, 2016

Showpad, the world’s most powerful content activation platform, announced today the launch of its Salesforce app to help salespeople spend more time with prospects and less time on administrative tasks. The application is now available for download on the Salesforce AppExchange and allows sales reps to see what content was presented in meetings, shared afterward and how prospects and customers engaged with that content.

The newest Showpad integration with Salesforce automatically logs any interaction with marketing content during and after a meeting, and links it to the appropriate accounts, contacts and opportunities within Salesforce. This gives sales reps and managers in-depth insights into deals, including a detailed view of content used during the sales process.

Reps can then see within Salesforce how a prospect engages with the shared materials, enabling a more tailored follow up and more accurate sales forecasts.

“Sales reps need to spend time with their customers, focusing on their needs and helping them with their challenges,” said Pieterjan Bouten Showpad co-CEO and co-Founder. “With Showpad’s integration we reduce the time spent logging meeting notes into a CRM. This ensures sales and marketing teams are aligned for closer collaboration, while at the same time increasing sales productivity and providing insightful and powerful analytics into the state of any prospect deal.”

With this integration, sales managers get a deeper understanding into the behaviors of their most successful sales reps, while sales reps also are provided with a comprehensive understanding of buyer’s interest levels from within their CRM. In turn, marketing teams get full visibility into how the content they produce supports specific opportunities and impacts the sales process.

About Showpad

Showpad delivers the world’s most powerful content activation platform—one that makes your content incredibly easy to find, present, share, and measure. Showpad empowers businesses to deliver their content to the right audience at the right time with the most intuitive and robust content platform. With Showpad, sales and marketing teams work better together to engage with audiences, advance conversations, inspire loyalty, and accelerate your business. The Showpad platform can be deployed quickly and scales for any company.

Founded in 2011, Showpad activates the content of over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark. Showpad has dual headquarters—in San Francisco and in Ghent, Belgium—plus offices in Portland, and in London.