Shanghai Jewellery Fair 2017 showcases cutting-edge designs & innovative concepts

November 17, 2017

The 13th edition of the China International Gold, Jewellery & Gem Fair (the Shanghai Jewellery Fair), East China’s highly anticipated four-day jewellery trade show, is all set to showcase an extensive range of eye-catching jewellery collections at various price points. It will open its doors on November 17 at the Shanghai World Expo Exhibition & Convention Center.

Featuring over 300 exhibitors of classic and trendy jewellery products, the fair is anticipated to draw more than 6,500 buyers from 13 countries and regions who view the show as the starting point to find high-quality suppliers and innovative solutions, gain valuable market insights, network with industry experts and discover brand partners in one of the most vibrant and fashion-forward cities in the world.

The 13th Shanghai Jewellery Fair is being organised by UBM Asia at the most opportune time. One of the highlights of this year’s show is a Jewellery Life Pavilion, which features world-leading design concepts and innovations that open up crossover cooperation opportunities between traditional or conventional jewellers and the wider applied arts and lifestyle-related sectors. This pavilion is expected to activate buyers’ interest, especially those targeting a millennial-dominated audience. The growing influence of millennials on the luxury and jewellery sectors could not be more pronounced in China. According to a Goldman Sachs 2015 report, there are about 415 million millennials in the country (those born in the 1980s and 1990s), accounting for 31 percent of the total Chinese population. This generation is also becoming increasingly wealthy. The same study pointed out that China’s millennials, whose jewellery-buying preferences differ greatly from those of prior generations, anticipating growth of their aggregate income by US$3 trillion during the next decade.

The Shanghai Jewellery Fair will also turn the spotlight on independent designers from Mainland China and Taiwan region who are breathing new life into jewellery-making traditions through their customised or personalised collections. Visitors may find pieces that meld artistry, craftsmanship and luxury with function and even lifestyle content at the Designer Pavilion.

Buyers will also find handcrafted fine jewellery sets with top- and investment-quality gemstones in classic and contemporary designs. Rare gemstones from the exclusive collections of dealers from Sri Lanka, Thailand and the US, among others; classic and traditional jewellery collections by Lao Miao Jewellery, one of China’s renowned brands; and a jewellery-inspired lifestyle presentation by the Shanghai International Brand Jewelry Center are among the must-see attractions of the fair.

Fine jewellers from Australia, Canada, Japan, Korea, Lithuania, Mainland China, Poland, Sri Lanka, Thailand, the US, Turkey and the Hong Kong and Taiwan regions are also set to make a splash at the fair.

The Pearl Zone is another star attraction of the Shanghai Jewellery Fair. This section features world-class pearl producers, and includes pavilions organised by the Zhejiang Pearl Association and Zhuji, China’s “Pearl Village.” Japan’s established pearl dealers will also be presenting their wide product inventories at the show.

Fashion jewellery and accessories, a perennial staple in major markets, will likewise occupy their own section at the fair. “Bridge” jewellery, pieces that “bridge” the gap between fashion and fine collections, and diamond fashion jewellery are also expected to make waves at the show as buyers search for goods that will hit the retail sweet spot.

Another exciting feature to look out for is the second annual Asia-Pacific Jewellery & Watch Expo, which is the result of UBM Asia’s strategic alliance with the Shanghai NIU International Exhibition Co. Ltd. The expo, which will concurrently run with the Shanghai Jewellery Fair, is co-organised by the China National Light Industry Council, Shanghai Municipal Commission of Economy and Informatization. The expo will focus on fine jewellery and watches along with classic products, such as artworks in China.