Salt Branding Creates New Identity For IHS Markit
SAN FRANCISCO, July 14, 2016
Leading full-service branding agency Salt Branding (Salt) has created the new identity for IHS Markit Ltd., branding the merger of IHS and Markit to create a new global leader in critical information, analytics and solutions.
Salt partnered with the corporate marketing teams from IHS and Markit to create the brand strategy, positioning narrative, the new corporate logo and identity system, the launch website and video and other key go-to-market applications.
“IHS Markit thinks about the world in a unique way,” said Paul Parkin, one of Salt’s Founding Partners and Creative Director. “They reveal interdependencies across complex industries to understand why things happen. We branded this The New Intelligence, and the new identity communicates their ability to look across industries and help their customers focus on key issues.”
Jane Okun Bomba, executive vice president and chief administrative officer for IHS Markit, commented, “IHS Markit helps customers improve decision-making and increase operational efficiency. We do this by leveraging technology to provide the highest quality information, analytics and solutions for major industries and markets that drive the global economy – we’re calling this The New Intelligence. Our new identity so well reflects what this merger represents – the creation of an Information Powerhouse.”
Salt is an independent full-service branding agency with offices in San Francisco and New York. Since 2001, Salt has helped brands be essential to their customers and succeed in the hyper-choice economy. Salt works at the intersection of brand and digital helping ambitious leaders define and express what makes their business truly essential. Salt works with global 1000’s and start-ups alike to transform brand stories and create and launch new offerings.
About IHS Markit
IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 key business and government customers, including 80 percent of the Fortune Global 500 and the world’s leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.