Pernod Ricard USA Brands Sponsoring Campaign on TouchTunes
NEW YORK, September 14, 2016
Pernod Ricard USA Brands Sponsoring Campaign on TouchTunes Digital Jukeboxes Nationwide to Reinforce Drinking Responsibly and Traveling Safely. Absolut Vodka, Malibu and Jameson Irish Whiskey Featured in First Integrated, Local Transit Information Program Available On-Premise.
Pernod Ricard USA’s Absolut® Vodka, Malibu® and Jameson® Irish Whiskey brands are sponsoring the first integrated, local transit information program displayed on TouchTunes digital jukeboxes in bars and taverns nationwide. TouchTunes is the largest in-venue, interactive music and entertainment platform, with 38 million unique Millennial viewers monthly.
TransitScreen, a global information company, is providing integrated real-time schedules for local trains, subway, buses, taxis, or rideshare options such as Uber or Lyft, which will be displayed on TouchTunes digital jukebox screens. This real-time information will appear alongside Pernod Ricard responsible drinking messaging in the TouchTunes jukebox’s video loop.
“This is an exciting platform for marketers to deliver brand messages alongside real-time, contextually-relevant, local transit information on a single screen,” explains Susan Danaher, Head of Advertising, Marketing and Sales for TouchTunes Media. “TouchTunes offers the unique ability to deliver measurable, high impact campaigns to a vast audience.”
Pernod Ricard USA is sponsoring this initiative on behalf of its Absolut® Vodka, Malibu® and Jameson® Irish Whiskey brands to reinforce the importance of drinking responsibly and traveling safely. “Touch Tunes digital jukebox screens offer an innovative way to engage consumers in our ongoing fight against any irresponsible consumption of our products,” said Jack Shea, Vice President, Corporate Communications, Pernod Ricard USA.
TouchTunes continues to innovate its digital technology capabilities and TransitScreen is a natural extension of its content offering, which includes music. Last year, more than 1 billion songs were played in bars and restaurants through the TouchTunes network.
“We are excited about this partnership with TouchTunes—it’s a perfect fit,” says TransitScreen Co-Founder and Chief Operating Officer Ryan Croft. “With TransitScreen’s convenient, real-time information now accessible via TouchTunes’ powerful platform, people out socializing can maximize their time with each other and get home safely.”
“As the largest digital placed based network, TouchTunes and TransitScreen will help patrons conveniently determine the safest, most optimal, way to get where they need to go,” Danaher says. “This will save time and encourage people to use mass transit.”