Neiman Marcus Presents The 90th Edition Of Its Iconic Christmas Book
DALLAS, October 19, 2016
The 2016 Christmas Book was unveiled today by luxury omni-channel retailer Neiman Marcus in Dallas. The 90th edition of this legendary book continues Neiman Marcus’ unmatched tradition of offering a selection of spectacular and unique holiday gifts sure to make even the wildest of dreams come true.
The arrival of the Christmas Book is considered by many to mark the official start of the holiday shopping season. This year’s edition carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list. With a new collection of fantasy gifts certain to satisfy even the most indulgent appetites, the Christmas Book features exceptional and distinctive gifts and experiences, including A Week at Three English Estates Experience, Slumber Party at the Neiman Marcus Flagship and Cobalt Valkyrie-X Private Plane in rose gold. This year’s featured car is an INFINITI Q60 Neiman Marcus Limited Edition. The “His & Hers” fantasy gift comes to life as the Neiman Marcus Island Cars Featuring Lilly Pulitzer.
“We are thrilled to present the 2016 fantasy gifts. Our team has scoured and vetted hundreds of one-of-a-kind items resulting in this highly curated collection of 12 items and experiences,” said Jim Gold, President and Chief Merchandising Officer of Neiman Marcus. “It is our goal to bring dreams to life!”
First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Through the years, the book has maintained its personal touch while evolving into a legendary source for alluring and mystical gifts.
Each year, the Christmas Book features specially commissioned artwork and the covers are as anticipated as the contents. “With the goal of bringing a fashion component to the cover of the Christmas Book, we combined custom artwork by Maija Louekari with the beautiful face of Lindsey Wixson to create a final image photographed by Walter Chin. And, to add that bit of fantasy that Neiman Marcus is famous for, the lenticular printing animates Lindsey winking,” said Georgia Christensen, Vice President, Brand Creative Director of Neiman Marcus. This year represents only the second time a unique element has been used to animate the cover. In 1999, a Christmas tree glistened with butterflies thanks to a lenticular onset.
As in previous years, Neiman Marcus will donate a portion of the proceeds from the majority of fantasy gifts to The Heart of Neiman Marcus Foundation which brings enriching art experiences to youth in communities nationwide. Donations will be made to the GRAMMY Foundation with the purchase of the Exclusive GRAMMY Awards Experience and to Akola Project with the purchase of the Optimist Akola Bracelet.