MRM//McCann Promotes Ariana Stolarz to Global Chief Strategy Officer
NEW YORK, September 22, 2016
MRM//McCann, a leading global customer relationship agency, today announced that Ariana Stolarz has been promoted to Global Chief Strategy Officer. She had previously served as Global Director of Strategy at MRM//McCann, a McCann Worldgroup company.
“Throughout Ariana’s U.S. and international agency career, she has developed smart brand strategies focused on understanding consumer behavior as it relates to the fast-evolving world of digital technology,” said Bill Kolb, President, Diversified Agencies, McCann Worldgroup. “In her expanded role, she will help MRM//McCann continue to integrate brand insights with data and technology in ways that help our clients generate innovative and business-building customer-relationship solutions.”
Stolarz began her career almost two decades ago in Argentina, where she was part of the team that launched that country’s first internet banking transactional platform. She subsequently worked across Latin America and then in the U.S. as the digital strategy leader, both at major general-market and Hispanic agencies, while also earning her M.A. in Media Studies focused on the sociology of media. She joined MRM//McCann in 2013, leading the U.S. East (New York and Princeton) strategy team, and was promoted two years later to Global Director of Strategy while working on global assignments out of the London office. In her new role as Global Chief Strategy Officer, she will be an integral part of the MRM//McCann worldwide leadership team, also working closely with Suzanne Powers, McCann Worldgroup’s Global Chief Strategy Officer.
“No matter how complex the marketing landscape gets, we still need our best and brightest focused on finding strong human truths that help inspire the ideas we make, no matter the form,” said McCann Worldgroup Global CSO Suzanne Powers. “Ariana’s got it all: From her experience in social sciences and all things digital to her strong strategic acumen and intuitive understanding of brands and people; she’s the perfect blend.”
Commenting on her new position, which includes working more closely with MRM//McCann’s strategists around the world, Stolarz said, “I am very excited to take on this expanded role as our industry embraces the important concepts of data-led creativity and digital maturity. Having spent my career unearthing and tracking consumer behavior and determining how best to engage people through and beyond technology, I look forward to continuing to help MRM//McCann grow our business even further on the global stage.”
MRM//McCann is a leading customer relationship agency that helps brands foster meaningful, lasting relationships with people. The agency leverages all the tools at their disposal: The power of creativity, the beauty of data, the magic of technology and an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40 plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.