C+A Global Partners With Resound Marketing
PRINCETON, New Jersey and SAN FRANCISCO, February 21, 2017
Resound Marketing, delivering results-driven PR and marketing programs to help clients “make some noise,” today announced it was selected as the public relations agency of record for C+A Global, manufacturer, distributor, and licensee of a wide array of popular consumer products, including the iconic Polaroid, SkyMall, Stanley, and Gold’s Gym brands. Resound was selected to apply its signature style of PR storytelling and marketing creativity to elevate brand awareness and drive sales through earned and paid media placements across mainstream consumer, lifestyle, and technology outlets.
Since its inception in 2003, C+A Global (formerly C&A Marketing) has built a strong and reliable global network of suppliers and an extensive and diverse inventory of products – from high-end photography equipment and accessories to professional audio equipment, innovative electronics, and intelligent housewares. With corporate headquarters in Edison, New Jersey and satellite offices in London and China, C+A Global designs, manufactures and markets products throughout the world.
In addition to Resound’s 14 years of consumer electronics marketing experience, its account team members also bring previous experience with the likes of Nintendo, Hasbro, Verizon, Nokia, Samsung, and Microsoft to the agency, and will apply their media contacts and marketing best practices to the C+A Global family of brands. With a bi-coastal presence across offices in San Francisco, New York, and Princeton, the Resound team has deep connections with the top-tier media that are most critical to C+A Global’s mission to connect with and excite consumers about its extensive, compelling line of professional and lifestyle products.
“We selected Resound for the combination of executive leadership and hands-on participation you’d expect from a boutique agency, but with the broad mainstream media connections, bi-coastal team, and accountability typically associated with large PR agencies,” said Chaim Pikarski, CEO of C+A Global. “We’re excited to tap Resound’s creativity and contacts to further elevate awareness of existing products and brands, while also bringing many new ones to market throughout the year as our business continues on its trajectory of growth.”
“With such a broad array of products in its portfolio, including beloved brands like Polaroid and SkyMall, along with innovations like Zink® Zero Ink Paper, working with C+A Global is truly a marketers dream,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “We’re excited to apply our creativity and best practices, and put both trusted and new ideas to work for C+A Global as the company continues to expand its business and bring fun, compelling products to markets around the world.”