Medialets Expands Leadership in North America, Europe and Asia-Pacific
NEW YORK, June 9
Medialets, the leader in mobile measurement and attribution, continues its global expansion with the opening of its APAC headquarters in Singapore and new senior hires in North America and EMEA.
“Medialets works with the biggest advertisers in the world, and our clients demand global solutions for their mobile challenges,” said Medialets CEO Richy Glassberg. “As we push the industry for more accurate measurement standards and roll out the most advanced cross-platform attribution solutions around the globe, we’ve expanded our team to meet our clients’ needs in their local markets.”
Effective today, Medialets is launching an Asia-Pacific division based in Singapore to be run by Vice President Andrew Dryden. Dryden has been with Medialets for six years, in roles covering business development, publisher relations, sales, and operations. In APAC, Dryden will oversee sales, operations, and account management. Prior to joining Medialets in 2010, Dryden worked in international roles at Publicitas and the United Nations.
In North America, John Ruvolo has joined Medialets as Senior Vice President of Sales. Ruvolo joins Medialets from CurtCo Media (owners of Robb Report), where he served as Chief Revenue Officer. Prior to CurtCo, he led sales at Martini Media, PulsePoint, and ContextWeb.
In London, Kiran Kaur joined Medialets earlier this year as Director of Agency Sales for Europe, the Middle East and Africa. Most recently at Conversant, Kaur has digital and media insights experience from roles at eBookers, the Digital Property Group, Polestar Communications, Global Radio, and ITV.
“Over the past year, Medialets has signed global partnership agreements with agency holding companies like Dentsu, programmatic partners like Light Reaction, The Trade Desk and AppNexus, and location partners like PlaceIQ,” said Glassberg. “With this expansion, we will continue building our global relationships while partnering with local market experts.”
“I’m thrilled to add such significant sales leadership to our global team,” said James O’Connor, SVP Global Sales, Medialets. “We’re continuing our growth around the world because of the overwhelming demand for mobile measurement and attribution solutions. Our brand, agency, and programmatic partners want in-market support as they roll out Medialets’ solutions across their campaigns.”
Medialets makes mobile count for advertisers.
As the first MRC-accredited ad server for mobile formats in applications and mobile web, Medialets sets the bar for accurate measurement and only counts ads that have fully rendered on mobile devices. Our Servo platform works across any inventory source, integrates with all data and viewability partners, and goes beyond the last click to give insight into view-through attribution. Medialets provides accurate and actionable insight for the world’s largest advertisers and their agencies.
Acquired by WPP in April 2015, Medialets is headquartered in New York City with offices in London, Singapore, Chicago and Los Angeles.