Medallia Partners with Yelp to Deliver a Wealth of Untapped Customer Insight
PALO ALTO, California, September 28, 2016
Medallia, the global leader in Customer Experience Management (CEM), today announced it joined the Yelp Knowledge Partner Program that enables access to more than 100 million reviews and almost 12 years of historical data for local analytics and insights. With 69 million monthly mobile visitors and 73 million monthly desktop visitors, Yelp is an integral component to understanding customers today who spend the majority of their time online and heavily consider online reviews before making a purchase.
“Yelp reviews drive purchase decisions across many industries and are a unique source of customer feedback that is highly valued by companies that run Medallia,” said Matthias Zeller, Senior Director of Product Management at Medallia. “With the inclusion of Yelp reviews into Medallia, we are enhancing our ability to create a single source of truth about the customer experience.”
The Medallia platform already delivers a comprehensive view of the customer experience with real-time customer feedback, operational data (e.g. from CRM, Customer Support, Point-of-Sales systems, etc.), and social media reviews from sites like TripAdvisor, Bazaarvoice, Facebook, and Twitter. As an official Yelp Knowledge partner, Medallia customers now have enhanced capabilities to unify social data with other forms of customer feedback. They can also analyze, trend, and benchmark Yelp data within Medallia to share learnings and address improvement opportunities.
“Medallia delivers top-notch customer experience, compiling business insights from across many social channels into an easily digestible dashboard,” said Jason Chow, Director of Business Development at Yelp. “They recognize the value local insights can bring to their clients in educating business decisions and responding to customer feedback. As a Yelp Knowledge partner, their capacity to service the complex needs of top global brands continues to grow.”
Having Yelp data on Medallia gives busy local business managers peace of mind. Even when they have limited time to track social media, they can keep their finger on the pulse of their online reputation and react quickly to what is being said about their business online. For the hundreds of thousands of Medallia users who already receive customer feedback alerts, Yelp data can easily be added to existing workflows.
Medallia is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands. Medallia’s Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney and Buenos Aires.
Yelp Inc. connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across 32 countries. By the end of Q2 2016, Yelpers had written approximately 108 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Approximately 23 million unique devices accessed Yelp via the Yelp app, approximately 69 million unique visitors visited Yelp via mobile web and approximately 73 million unique visitors visited Yelp via desktop on a monthly average basis during the Q2 2016.