Marie France Van Damme Announces The Opening Of Its Second HK Boutique
HONG KONG, September 7, 2016
Marie France Van Damme, the Hong Kong-based company known for its globally influenced line of luxury resort, swim, and ready-to-wear, announced today the opening of a seventh boutique in December 2016. Located in Hong Kong’s Elements shopping mall in Kowloon, the new store will mark Marie France Van Damme’s second retail location in Hong Kong, where the designer has lived for more than 30 years. The company opened its very first store in Hong Kong’s acclaimed International Finance Centre (IFC) mall in September 2013.
As Marie France continues to expand her presence worldwide focusing on cities that not only inspire the designer, but also appeal to her sophisticated, jet-set clientele,Marie France Van Damme will celebrate the boutique opening with several special events in Winter 2016 and introduce a new in-store campaign photographed in Hong Kong by Herbert Ypma.The campaign will feature the new Resort 2017 collection, a return to the glamorous roots of resort wear with its muted palette of silver and nude, hand embroidery and opulent fabrics; from French lace to metallic-toned Italian weaves and featherweight Chinese Silks.
The company currently has 100 retail locations in some of the world’s most desirable places. Marie France Van Damme opened its first store in the fall of 2013 at the International Finance Centre (IFC) in Hong Kong, a second in 2014 in Bangkok’s Mandarin Oriental, third and first European boutique in 2014 in London’s Brompton Cross neighborhood, and fourth boutique in the summer of 2015 in Phuket, Thailand. In November 2015, Marie France Van Damme introduced a fifth branded boutique in Singapore’s Takashimaya Shopping Centre and sixth retail location in Phuket in July 2016.
Made in Hong Kong & South China Marie France Van Damme is proud of the production capabilities it has built for itself in the past 30 years. With couture and tailoring facilities in-house and embroidery produced across the border in China, every production piece is fitted and quality verified by Marie-France to ensure that the Marie France Van Damme label fulfills the highest standards in the industry.
About Marie France Van Damme
Marie France Van Damme is a Canadian-born, Hong-Kong based fashion designer, celebrated hostess and author, whose luxury lifestyle resort wear brand is inspired by her travels and personal style. Marie France Van Damme introduced her eponymous label in the summer of 2011. The Marie France Van Damme line is defined by an edited collection of elegant and seasonless staples with every piece designed to transition seamlessly from city to resort. The brand is loved by celebrities such as Beyoncé, Heidi Klum, Cameron Diaz, Olivia Palermo, and Catherine Zeta-Jones.