Long Tall Sally Acquired by TriStyle Mode GmbH

LONDON, August 26, 2016

Long Tall Sally Acquired from Amery Capital by Equistone-backed TriStyle Mode GmbH

Amery Capital announces the sale of Long Tall Sally (LTS) to TriStyle Mode GmbH (TriStyle), backed by Equistone Partners Europe (Equistone), one of Europe’s leading mid-market private equity investors.

TriStyle, the German direct fashion retailer operating brands Peter Hahn and Madeleine across Europe, has acquired the Amery Capital backed tall women’s specialist, Long Tall Sally, in a deal valued at c. £30 million.

TriStyle was itself acquired by Equistone last year, and the business has been actively looking for other synergistic opportunities that can benefit from TriStyle’s strong operating, sourcing and financial stability, strength and momentum.

Long Tall Sally will continue to be operated independently from its east London offices with the existing management team led by Andrew Shapin.

Andrew Shapin, CEO, Long Tall Sally commented, “The tall women of the world have a strong desire to purchase well made, up-to-date fashion, and we are proud and passionate about working to provide them real choices. Our team, with the backing of Amery Capital, has transformed LTS from a £10 million UK retailer to an international, fast growing, profitable, digitally led £50 million (€60m, $68m) sales p.a. omni-channel business, with c.70% of sales online. We are very excited about the opportunity to continue to accelerate our growth around the world with the backing of one of Europe’s leading direct to consumer fashion businesses.”

“We are delighted that Michael and Maurice Bennett will deservedly enjoy yet another successful return on the inspiration, wisdom, and laughs they have invested in Long Tall Sally over the past 10 years,” said Maurice Helfgott, Chairman of Amery Capital and Long Tall Sally. “They join me in wholeheartedly thanking Andrew Shapin and our experienced teams and suppliers across the world for making Long Tall Sally such a success. I am very pleased to remain with the business as Chairman, and to reinvest with Andrew in TriStyle alongside such accomplished professional investors Equistone Partners Europe.”

Michael Bork Partner of Equistone and Head of the Advisory Board of TriStyle said, “I think Long Tall Sally, Andrew, Maurice and the team are wonderful and am excited and confident about their future together with TriStyle. We are grateful about the opportunity to work together in the future for the sake of our customers. As promised, we will add interesting businesses to the TriStyle Group to grow the business organically and by external acquisitions. But, it’s not all just about growth. The creativity, professionalism, understanding of customers, markets and product of both teams is outstanding and will result in a success story.”

“At TriStyle we are delighted to welcome Long Tall Sally to our group,” said Niels Degen, member of the TriStyle management team. “Together with Long Tall Sally and its fabulous management team, we will continue to strengthen our position as a leading women’s omni-channel fashion retailer. We will work together closely for continuous growth of the TriStyle companies Long Tall Sally, Peter Hahn and Madeleine.”

About Long Tall Sally:

Long Tall Sally is an online-led omni-channel retailer of fashion for taller women. The Company was founded in 1975 by six-foot tall American entrepreneur, Judy Rich, who opened the first store on Chiltern Street in the west end of London in 1976. The Company’s mission is to be “the first choice in fashion for tall women worldwide.”

Long Tall Sally generates c.70pc of it revenues from it ecommerce websites, supported by a catalog distributed in its four main markets of US, UK, CA and DE as well as shipping to over 120 countries. The business also has 10 stores in the UK, 7 in Canada, 4 in the US and 5 in Germany. The Company achieved LTM to July 2016 sales of c.£50 million and underlying profit of £3.8 million (Euro 4.4m USD 5.0 million). All clothing is designed in-house, carefully proportioned to flatter taller women. The company has 388 employees globally, 212 working in the UK, 129 in North America and 47 in Germany.

Amery Capital Limited purchased Long Tall Sally through a CVA in 2005 and has funded the organic growth and acquisitions, which have together transformed the business, including Tall Girls CA, Barefoot Tess USA, Long Fashion DE and Long Elegant Legs USA, all of which have been subsumed into a global single view of customers and inventory.