Krush Technologies Licenses Videology Platform
DAYTON, Ohio, April 3, 2017
Krush Technologies, a provider of technology, products and experiences that create and enhance human connections, including popular video chat and instant messaging app, ooVoo, today announced a licensing partnership with Videology, a leading provider of converged TV and video advertising software. The new offering will give advertisers increased scale through the ability to reach ooVoo’s unique audience wherever they’re consuming video.
By leveraging the cross-device targeting capabilities available in the Videology platform, Krush can use their 1st party registered user data to find audiences that have engaged with Krush apps on any device they’re using. ooVoo currently has more than 175 million registered users.
“ooVoo users are very engaged and mostly millennials – collectively, they represent a highly coveted, yet highly challenging demographic for many advertisers to reach,” said Jeff Chi, Vice President of Ad Sales and Monetization, Krush Technologies. “The launch of our partnership with Videology is extremely exciting for us. It will allow our advertiser clients to access ooVoo users with highly targeted video ads across all devices where they’re consuming video content.”
Additionally, Krush customers will benefit from superior campaign results by leveraging Videology’s advertising optimization technology, which automatically adjusts campaign settings in real-time to ensure advertiser’s chosen performance metrics are being achieved.
Chi continued, “Our advertisers will be able to create powerful video campaigns that will resonate across all screens using the most advanced video platform in the market—Videology. We believe targeting ooVoo users in a more converged, integrated way will offer results well above industry standard.”
Krush will also leverage the media-management capabilities offered in the Videology platform, which will enable them to access and curate quality inventory sources to extend the reach of campaigns to their unique audience across premium apps and websites. Advertisers will benefit from guaranteed reach, frequency and cost forecasts in advance of launching a campaign, offering the peace-of-mind in knowing what their budget will be and what exactly that budget will return.
“By licensing our results-driven platform, Krush can offer advertisers the ability to reach its unique and highly-valuable audience across any device, while optimizing toward real results—sales lift, brand lift, conversions—the metrics that drive a brand’s bottom line,” said Scott Ferber, Founder and CEO of Videology.