Kim Porter Joins Mad Mobile

TAMPA, Florida, January 25, 2017

Mad Mobile announced today the addition of creative veteran Kim Porter as VP of Digital Innovation and User Experience. Porter joins Mad Mobile with more than 20 years of creative leadership experience, focused on driving innovation and exceptional digital experiences.

A creative leader at Disney Consumer Products for more than 5 years, Porter was most recently in the R&D Division of DCP where she was creative lead on the product innovation team. Her main focus was on concepts and prototyping for digital/physical, licensed products, and media, as well as overall creative and technology exploration.

While at Disney, Porter has three U.S. patents pending for unique digital experiences that will soon be released. Porter also received numerous awards from Disney including a nominee for a “Best of Disney” Innovation Award and three Disney Inventors Awards. Prior to Disney, Porter held a senior UI Design role at Mad Mobile, winning design awards for mobile applications including a national MOBI Award.

As VP of Digital Innovation and User Experience at Mad Mobile, Porter will lead creative execution as well as product innovation for the award-winning Concierge solution. She will be bringing these innovative experiences to top retailers including Talbots, Book-A-Million, and Ashley Furniture. The Concierge solution empowers store associates and customers with mobile access to retail system data, which can be displayed on mobile devices or in-store digital screens such as smart mirrors, to enhance the shopping experience and convert more sales.

“As we enter this next phase of growth for Mad Mobile, Kim is a critical addition to the Mad Mobile leadership team,” said Bruce Bennett, CEO. “She brings a tremendous passion for exceptional end-user experiences that are memorable and unique, perfect for enhancing in-store experiences for the retail industry. This passion, paired with her experience and vision, will help us gain even more traction among the world’s largest retailers.”

“I joined Mad Mobile because of the company’s passion for technology innovation and consumer-first experiences”, Porter said. “The retail landscape has changed and Mad Mobile is at the forefront of the disruption. I am beyond excited to return to Tampa Bay to join the team and get to work re-inventing retail in-store.”

About Mad Mobile

Mad Mobile is transforming retail with mobile solutions that empower store associates to engage with customers, enhance the in-store shopping experience, and sell more. Concierge is a mobile retail platform that connects store associates with valuable customer and product information from enterprise systems to unleash powerful functionality for clienteling, assisted selling, and mPOS. Top clients include Talbots, Books-A-Million, Ashley Furniture, Aeropostale, Sysco, AutoNation, and Payless Shoesource. Offices in Tampa (HQ), NYC, Milan, Buenos Aires, and London.