Kantar TNS and Qualtrics Join Forces to Form Global Customer Experience Powerhouse
LONDON and SALT LAKE CITY, January 21, 2018
Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organizations put customers at the heart of their business. The strategic alliance brings together Kantar TNS’s worldwide network of customer experience research, end-to-end platform implementation, smart analytics and activation, with the powerful Qualtrics Experience Management Platform, the world’s only integrated experience solution.
In today’s fragmented marketplace, it’s never been more important for businesses to create memorable experiences for customers across the touchpoints and moments that really matter. Furthermore, 91% of business leaders believe customer centricity is a top priority and is essential to driving growth. The partnership aims to close the experience gap for organizations at a time when connectivity is rapidly reshaping the brand and customer experience landscapes.
The partnership and global solution will provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimize and activate customer insights for lasting engagement and maximum return. Additionally, by tapping into the wider Kantar and parent company WPP networks, the partnership will offer unrivalled benefits including access to brand insight, consumer data, market comparisons and industry intelligence.
Qualtrics Customer Experience is one of the four pillars of the Qualtrics Experience Management Platform, trusted by over 8,500 brands around the world, and is the most sophisticated CX platform in the industry. It includes flexible role-based dashboards, case management, full CRM integration, and a range of intelligent features built on artificial intelligence, machine learning and advanced analytics.
Richard Ingleton, CEO at Kantar, said: “We live in an age where experiences are the key point of differentiation. For businesses, success comes from understanding customer expectations, tapping into their emotions and designing products and services which create positive, memorable experiences. Our partnership with Qualtrics will allow our clients to truly embed a customer focus throughout their organization and create strong customer relationships.”
John Torrey, Chief Corporate Development Officer at Qualtrics, added: “We have long believed that experiences are a vital element and a main distinction of every successful business. We are proud to partner with Kantar TNS to offer full-service customer experience solutions combining our unique, advanced Experience Management Platform and Kantar TNS’s world-class consulting, implementation and managed services.”
About Kantar TNS
Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer experience, we help our clients identify, optimise and activate the moments that matter to drive growth for their business.
Qualtrics is a single system of record for all experience data, also called X-data, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform.