Johnnie Walker announces the launch of a new digital mentorship program
NORWALK, Connecticut, September 27, 2016
Johnnie Walker Brings You Into The World Of Whisky With The Touch Of Your Tablet, Mobile Device Or Amazon Echo Devices. World Class Whisky Education Now Available From Home or On The Go.
As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.
Through a progressive collaboration with Amazon, Johnnie Walker developed an innovative Alexa skill that allows consumers to experience the full Johnnie Walker portfolio and learn about the brand’s rich history. The Johnnie Walker Skill, now available for download via the Amazon Alexa app, is easily launched via Alexa voice activation on Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV and more by saying, “Alexa, open Johnnie Walker.” Alexa then cleverly guides participants through personalized tastings, recommends blends across the portfolio to appeal to a variety of palates, shares anecdotes from the Johnnie Walker history, provides practical whisky tips and recommends unique cocktail recipes, which can be downloaded electronically in the Amazon app to re-create at home. Thanks to Johnnie Walker, you can now sip and savor your whisky, while being entertained by the wit and playfulness of Alexa along the journey.
“We’re delighted to be collaborating with an iconic brand like Johnnie Walker,” said Rob Pulciani, Director, Amazon Alexa. “The Johnnie Walker skill dives deep into the world of whisky in a fun and engaging way through recommendations of blends, practical whisky tips and more–all just by using your voice. Now our customers can entertain at home in a unique way with the hands-free convenience of Alexa.”
Don’t have any whisky? Not a problem – the Johnnie Walker skill, with the help of e-commerce website Drizly, directs users to a retailer near their specific zip code.
To build upon the digital mentorship program, Johnnie Walker has also launched a one-of-a-kind bot for Messenger bringing whisky tasting and education right to your fingertips.
Using a mobile device, consumers can now visit JohnnieWalkerUS to chat live with the Johnnie Walker bot for Messenger, accessing unparalleled whisky knowledge. Whether you’re at the bar, at home, or on-the-go, you can consult the Johnnie Walker bot for Messenger to receive a guided tasting experience, whisky and brand knowledge, cocktail recipes, blend recommendations and where to buy.
With just a few clicks on your cell phone, Johnnie Walker is here for all of your whisky needs, including purchasing Johnnie Walker for gifts, hosting your own at home tasting or enjoying some world class cocktails. The Johnnie Walker bot for Messenger technology allows consumers to order product through ReserveBar to receive an engraved bottle for that special someone, collect all the ingredients in one package needed to mix up Johnnie Walker cocktail recipes delivered right to your door through Cocktail Courier, pick up a bottle or two for a tasting utilizing e-commerce website Drizly, or to find five local retailers nearest their zip code.
To round out the mentorship program, critically-acclaimed mixologist Jeff Bell, along with Johnnie Walker, orchestrated a unique series of videos highlighting fun tidbits, tricks, and whisky facts to get your feet wet in the world of Johnnie Walker. These videos help bring the Johnnie Walker mentorship program to life in a fun, witty manner and showcase the brand’s history, innovation and blending expertise.