Jarrod Yahes Joins Zeta Global

NEW YORK, February 6, 2017

Zeta Global, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, is proud to announce the appointment of Jarrod Yahes as the company’s new Chief Financial Officer.

Mr. Yahes brings over 20 years of finance experience to Zeta Global and will play a critical role in managing the Company’s growth in 2017. A former senior finance executive at EXL Service Holdings, who previously served as the CFO of Jackson Hewitt, Mr. Yahes will report directly to Zeta Global’s Co-Founder and Chief Executive Officer, David A. Steinberg.

“2016 was a stellar year for Zeta. We made tremendous progress in the development of our marketing cloud, on-boarded several blue chip clients and completed the acquisition of the Impact division of Acxiom Corporation,” said David. A Steinberg, Zeta’s CEO and Co-Founder. “We are poised for even bigger and better things in 2017, but understand the need for us to continue to strengthen our management team and build a world-class Finance & Accounting function as we prepare to take the Company to the next level. Jarrod’s unique background – as a TMT investment banker at Citigroup, a key finance leader throughout EXL’s maturation into a highly successful public company, and a CFO for a major enterprise – is a perfect fit for us as we embark on the next phase of growth.”

2016 was a transformative year for Zeta as it re-branded as Zeta Global, was named to two Gartner Magic Quadrant reports (one of only 10 companies in the world to be named to both reports on Marketing Technology) and closed a $45 million round of funding from FS Investments, GSO Capital Partners (the global credit investment platform of Blackstone), Cerberus PNC Senior Loan Fund, L.P. and PNC Bank, National Association.

“Zeta’s track record delivering value for clients speaks for itself, and I am thrilled to be joining such a strong management team in a large and fast growing market opportunity,” said Mr. Yahes. “I’m a big believer in Zeta’s innovative approach to making data actionable for enterprises across the entire customer journey. I am excited to be joining a company that has demonstrated an ability to capitalize on M&A as a growth strategy and am looking forward to hitting the ground running as we position the company to win in 2017 and beyond.”

About Zeta Global

Founded by David A. Steinberg and John Sculley in 2007, Zeta is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.