HookLogic Exchange Launches in Canada, Bringing New Performance Marketing Opportunities for Brands
NEW YORK, June 28, 2016
HookLogic, the pioneer of performance marketing for brands, today announced that it has opened a new office in Toronto, Canada as the company accelerates its global expansion. Among the retailers partnering with HookLogic in Canada are Walmart, Sears and Costco. Already participating in Canada are brands and agencies including iProspect Canada, Catalyst, and BAM Strategy.
Canada’s burgeoning ecommerce market is expected to approach $50 billion Canadian dollars ($45.28 billion) in sales by 2019. With brands increasingly shifting towards performance based marketing, HookLogic’s expanded footprint will further support existing global advertisers and open new opportunities to Canadian brands. HookLogic operates a unique marketplace, the HookLogic Exchange, where brands bid on media leveraging the world’s largest first party shopper data set and measure SKU-level sales attribution with HookLogic 360, the world’s most comprehensive attribution engine for consumer products. Retailers gain new traffic and media revenue by participating in the HookLogic Exchange. By combining the traffic and data of leading retailers, HookLogic achieves the scale needed to attract brand budgets previously reserved for large search engines and social media platforms.
“Canada is a vibrant ecommerce and digital media market and most of our brand advertisers offer their products through Canadian retailers,” said Jonathan Opdyke, chief executive officer and co-founder of HookLogic. “Our objective is to help Canadian retailers be more competitive, while expanding the performance marketing efforts of our brand partners.”
This expansion follows a year of accelerated growth for the company, in which it surpassed $100 million in sales. In 2016 HookLogic received an investment from LUMA Capital Partners and was recognized by Forrester as one of 20 start-ups all retail eBusiness executives should know. Their global expansion this year included opening offices in France and Brazil.
HookLogic also recently launched Drive to Retail technology which enables brands to leverage first-party data to target millions of shoppers off of retail sites and attribute sales results across the HookLogic Exchange.
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo and Toronto.