Greyhound.com Wins BIMA Award For Best New Consumer Services Website
DALLAS, September 23, 2016
Greyhound, the largest provider of intercity bus transportation in North America, today announced the company’s newly designed website, Greyhound.com, won best new consumer services website at the 2016 British Interactive Media Association Awards, held on Sept. 15. The BIMA Award was presented to Greyhound for its digital transformation, which resulted in a website that meets the needs of today’s digital consumer, completely reinventing the way customers plan and book their bus travel.
“We are extremely proud to have won the BIMA Award for best new consumer services website,” said Todd Koch, vice president, strategy and business development, Greyhound Lines, Inc. “After carefully listening to our customers and putting their needs at the forefront of our digital transformation, we were able to create a better, more personalized experience for them. Featuring a fresh, modern design, simple navigation and rich content, the site was built from the ground up to help customers find the best fares, book easier, and check out travel tips and suggestions for their next trip. We couldn’t be more excited to be honored by BIMA for the hard work that was put into making Greyhound.com our customers’ one-stop-shop for planning and booking their travel.”
Greyhound was one of hundreds of entrants for the annual BIMA Awards, the longest standing and most prestigious digital awards in the United Kingdom. For more than 30 years the annual event has served to recognize excellence within the digital industry by celebrating the best in British digital. The complete overhaul of Greyhound’s website is a significant milestone in its continued transformation.
Greyhound partnered with Realise, an experienced digital agency that spearheaded the website redesign, to ensure that customers experience a stellar travel experience from the time they book their trip on Greyhound.com to the time they reach their destination. Customers also enjoy traveling on blue buses that feature free on-board Wi-Fi, power outlets, leather seats, extra legroom, footrests and on-board restrooms.
Greyhound continues to evolve, and its award-winning website is one of many enhancements the company is making to position itself as an innovative, modern and convenient travel option – and there is much more to come.
Greyhound, a First Group plc company, is the only national provider of scheduled intercity coach services in the U.S. and Canada. Based in Dallas, Greyhound provides scheduled passenger services to 3,800 destinations carrying approximately 18 million passengers a year. The company’s point-to-point service, Greyhound Express, serves more than 135 markets and also operates brands for local markets including BoltBus, Lucky Streak casino service and Greyhound Connect. Greyhound is the first U.S.-based intercity bus company to operate domestic service within Mexico as well as international connections to Texas.