Gilt.com Celebrates Stylish Living with New Fall Brand Campaign
NEW YORK, September 23, 2016
Gilt.com, the innovative online shopping destination, announces the debut of #GiltLife, a 360-degree brand campaign that captures the thrill of enjoying life in style. As part of the campaign, Alessandra Ambrosio, Kate Bosworth, and Marcus Samuelsson will be featured in custom video spots that capture each living their own #GiltLife. The multi-channel campaign includes four video spots, 17 campaign images, sponsored content, and a dynamic pop-up townhouse in New York City.
“Gilt is a destination for the total life—we offer our members the best of fashion, beauty, home, local activities, and travel. We’ve evolved the flash sale model to more seamlessly showcase unique lifestyle content, merchandise and experiences, so that our members can shop for a stylish life in just a few clicks,” said Jonathan Greller, President of Gilt. “We are thrilled to launch the #GiltLife campaign as a vehicle to present Gilt as an expert curator of an inspiring and colorful lifestyle.”
The first video spot focuses on three young women embarking on a road trip to a country house, where they meet up with friends of all ages to play bocce ball, savor an outdoor dinner, take group photos and enjoy the outdoors. Each person dons a different eye-catching ensemble, showcasing the range of styles and merchandise offered on Gilt.
Additional video spots will be released on a rolling basis starting Thursday, Sept. 29 featuring Actress Kate Bosworth, Monday, Oct. 3 featuring Chef Marcus Samuelsson, and finally on Wednesday, Oct 5 featuring Model Alessandra Ambrosio. Each spot grants an intimate glimpse into their lives. All three tastemakers have also curated collections featuring their favorite fashions, home décor, and local experiences, which will launch in tandem with their video spots, on Gilt and Gilt City.
In New York City, the campaign will come to life through an interactive pop-up space, the #GiltLife House. This luxury, four-story townhouse will showcase the brand’s varied lifestyle offerings through a series of captivating events tied to fashion, food, fitness, family fun, weddings, beauty and wellness, and travel. These intimate experiences, including classes, exhibitions, and performances, will take place from Friday, Sept. 30 through Saturday, Oct. 8. Members can buy event tickets on a first-come, first-served basis on GiltCity.com beginning Tuesday, Sept. 27. Products and experiences highlighted in the space will be available for purchase on Gilt.com beginning Thursday, Sept. 29.
Brands and partners featured within the #GiltLife House include: Bermuda Tourism Authority, BULLDOG London Dry Gin, Crayola, exhale, Fiddler on the Roof, Chef Chris Fischer, The Prisoner Wine Company, Safavieh, SCOPE Art Show, Sony Entertainment & RED Distribution (musical performances), and Chef Michael White and Altamarea Group.
The #GiltLife campaign video spots are running on Facebook, Instagram, Snapchat, Twitter, YouTube and in native advertising. The campaign imagery is featured in out-of-home NYC street furniture and on Facebook and Instagram. Sponsored content will run on national and New York-specific fashion and lifestyle digital outlets.
Gilt is an innovative online shopping retailer offering its members special access to the most inspiring lifestyle merchandise and experiences – all at exceptional prices. Gilt is a daily destination for discovery of the most coveted brands and products, including fashion and accessories for women, men, and children; home décor; and unique activities in select cities and destinations. Gilt is part of the Hudson’s Bay Company portfolio of brands.