Former CBS Executive Jeremy Murphy Opens Boutique Media Agency
NEW YORK, June 22, 2016
360bespoke to Offer Public Relations, Marketing, Branding, Unique Content Development and Media Training to Exclusive Collection of Clients Around the World
Media executive Jeremy Murphy announced today the debut of 360bespoke, a boutique agency that will offer public relations, communications, marketing, branding, unique content development and interactive/ social media strategies to select clients in the luxury space. The former vice president of communications of CBS and creator and editor of Watch! magazine has opened the New York-based firm at 745 Fifth Avenue.
360bespoke, which Murphy has founded with CBS colleague Joseph Wilson, will draw on more than 20 years of experience in media, publishing and communications. Presenting a 360 perspective, the team will focus its experience in travel, fashion, beauty, lifestyle and the arts on exclusive brands and international talents and icons. Murphy will serve as the agency’s President and Chief Executive Officer. His partners include Wilson, former director of brand relations at Watch! as Chief Operating Officer; Chief Client Officer Faith Zuckerman, previously of the Arnell Group, the Gersh talent agency and Fine Line Features; Senior Vice President of Marketing, Sales and Branding Aric Webb, a veteran of Maxim and Stuff magazines, Virgin and Atlantic Records; Chris Carbone, Senior Vice President of Sales/North East; Vice President of New Business Development Monica Neville Barber, former marketing chief for News Corp. properties in New York and Boston; and Ashley Cooper, London-based Director of Client Services.
“In today’s media climate whoever screams the loudest gets the most attention,” said Murphy. “We want to reverse that paradigm and offer our clients meaningful, well-thought out service and campaigns that filter out the noise. 360bespoke is going to be a very sophisticated, curated agency with a first class collection of brands and talents that represent only the best. Many of our clients are friends and colleagues I’ve had for many years, and it’s a privilege to work with them in this new capacity.”
“I’m incredibly pleased to be a part of 360bespoke and look forward to this new venture,” said Charlie Siem, the internationally-known violinist and face of brands like Dior, Giorgio Armani and Dunhill who has signed on as a client. “I’ve known Jeremy Murphy for many years now, and not only is he a great friend but a terrific collaborator.”
“Joining 360bespoke was an easy call,” said Jeff Leatham, who was recently appointed artistic director of The Four Seasons Los Angeles at Beverly Hills in addition to continuing his work at The George V Paris. “I’ve worked with Jeremy and his partners on several projects at the George V Paris and they are always full of enthusiasm and ideas.”
“The partners at 360bespoke not only offer years of media experience but also a keen understanding of marketing, branding and PR and how they intersect,” said Huebl, one of the fashion world’s most successful models and a regular presence in the front row. “They have built a very smart, sophisticated boutique that I’m excited to be a part of.”
The company also announced today the formation of an advisory board that will give the firm feedback on strategy, best practices and operations. Among the members are Cathie Black, former chairwoman of Hearst Magazines; Ken Chandler, former Publisher and Editor of the New York Post and Boston Herald; Vivian Deuschl, president of VDHPR and former Vice President of Global Public Relations for The Ritz-Carlton Company; Anna Carbonell, Vice President for Media for the local chapter of the National Women’s Political Caucus and former Vice President of Press and Public Affairs for WNBC-TV New York; Cable Neuhaus, former editor at People, Entertainment Weekly and Huffington Post and current columnist for Portfolio; Henry Plyer, Senior Portfolio Adviser for Merrill Lynch; and Raina Sedhom, Managing Member of the Sedhom Law Group, PLLC. Lori Shook, Director, Business Development, BI Worldwide.
As Vice President of Communications for CBS, Murphy help handle media relations for the television network. He is most recognized as the creator of the company’s glossy magazine, Watch!, where he served as Editor in Chief for 10 years, and General Manager since 2015. As the founder of the publication, Murphy defined the magazine as one of the newsstand’s most sophisticated titles, infusing its pages with timeless and elegant editorial, from recreations of French impressionist paintings at the Hotel Plaza Athénée Paris to homages to cultural icons like Babe Paley and Christian Dior. During his time as editor, Murphy assembled one of the industry’s most envied mastheads, featuring talents like Demarchelier, Ellen Von un Werth, Art Strieber, Kate Betts, Michael Musto and many of the leading writers, editors, photographers and stylists. In addition, he brought cultural coverage to the magazine, creating its Muse section in 2012, which profiled the world’s leading artistic talents. In 2014 Murphy launched the magazine’s most critically acclaimed marketing campaign with Charlie Siem, the celebrated violin virtuoso who wrote and performed his very first composition for the magazine’s interactive platforms. Siem has since signed on as a client of 360bespoke. Before going to CBS, Murphy was a reporter for Mediaweek, where he notched three cover stories in 1 year, and Knight Ridder Newspapers, starting his career as a feature writer and copy editor.
360bespoke is an all-inclusive media agency offering public relations, marketing, branding, unique content development and media training to a limited collection of clients working in the arts and luxury space. Offering a 360 perspective, the boutique firm concentrates its experience in the luxury, travel, fashion, beauty, lifestyle, pursuits and the arts.