Fizzics unveils Waytap Draft Beer System

NEW YORK, September 20, 2016

Fizzics, the technology company that is revolutionizing the way people drink and enjoy beer, announced today, the launch of its new portable draft-beer system, Waytap. Waytap, powered by Fizzics Micro-Foam Technology, is designed to enhance the flavor of any canned or bottled beer.

“At the end of the day, we’re a team of engineers and technologists who really love beer,” said Fizzics co-founder and CEO Philip Petracca. “We wanted to use technology to give people a whole new beer-drinking experience, help people explore beer in a new way, and to elevate the experiences shared around beer. Our first Fizzics device enabled us to get this technology into the hands of a really amazing community of beer lovers, and the enthusiastic support and feedback has been instrumental in helping us further refine the Waytap experience.”

Patented Fizzics Micro-Foam™ Technology leverages sound waves to convert the beer’s natural carbonation into densely compacted, uniform bubbles that scientifically enrich the aroma, flavor and taste of beer, while protecting its integrity. Easy to use and portable, Waytap provides a premium taproom experience anywhere.

Waytap also introduces a new, bold industrial design developed in partnership with global design and strategy firm, frog. Inspired by the familiar experience of gathering around a bar for drinks with friends and family, Waytap embodies a minimalist style that blends intuitive form and function.

“I was dubious of Phil’s concept, so he sat me down and gave me a blind tasting of a hand-poured beer and one poured with Waytap,” said Ethan Imboden, VP of Venture Design at frog. “Approximately 3 ounces later, I was convinced.”

“At frog, we’re excited by companies that aim to enhance our experiences through the thoughtful, judicious use of technology and design. In keeping with Fizzics’ mission, our design for Waytap focuses on growing and celebrating the universal enjoyment of food and drink that brings so many of us together.”

Waytap, powered by Fizzics Micro-Foam™ Technology is now available for preorder on Kickstarter.

“It’s important for us that the crowdfunding community be the first to experience our new product,” added Petracca. “This is a community we know and trust, and they’re as passionate about our products as we are. That’s the kind of customer involvement most companies only dream of.”

Product specifications:

– Engineered using patented fluid dynamics and sound technology to create dense Micro-Foam™ that enhances the flavors, aroma and taste of beer.
– Enhances all beer styles, including IPAs, Pilsners, Brown Ales, Stouts, Porters, Lagers, etc.
– Powered by 4 standard AA batteries.
– Lightweight (three pounds) and durable, making it ideal for outdoor activities, camping, tailgating, etc.
– Compatible with 12 – 25oz cans and 12oz bottles.
– Available in Black or White.

About frog

frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

About Fizzics Group

Fizzics Group is a New Jersey-based technology company that is revolutionizing the way people drink and enjoy beer. We believe that everyone deserves the best beer drinking experiences, regardless of where you are or your beer style preference. With an unparalleled focus on discovery through extensive research and development, we developed the Fizzics Micro-Foam™ Technology platform to scientifically enrich the aroma, flavor and taste of beer, while protecting its integrity. Combined with elegant hardware, our Fizzics Technology has been incorporated into Waytap, the first in a new line of consumer-facing products to improve the way you enjoy beer.