Financo Expands to US West Coast

NEW YORK, February 8, 2017

Financo, the leading boutique investment bank focused on retail and consumer businesses, announced today that Brent Knudsen, founder and Managing Partner of Partnership Capital Growth (PCG), has joined the Financo senior executive team.

Mr. Knudsen will be responsible for opening and managing a new Financo office in the San Francisco Bay Area. He will be responsible for leading Financo’s new business effort focused on healthy and active living, including healthy food & beverages, fitness activities, apparel, wearables, and other healthy/active lifestyle businesses.

Mr. Knudsen joins Financo with over 30 years of experience advising, operating and investing in businesses in the consumer, retail and healthy/active living space. His long established career began with Bain & Company, and continued on as VP Business Development & Marketing at Price Club and Costco, as a member of the founding team at North Castle Partners, and as founder of PCG. PCG was the first boutique merchant bank to focus exclusively on the healthy/active living sectors and was considered to be the clear leader in helping growth businesses in these sectors. PCG completed over 65 transactions including iconic brands such as Kind Bar, Evolution Juice, KT Tape, Anytime Fitness and Cytosport (Muscle Milk).

The new San Francisco Bay Area office joins current Financo offices in New York and London expanding Financo’s geographic footprint and coverage of important growth sectors within the consumer industry. Adding strength to the new bay area office will be Mark Lacy, Senior Associate, and Ali Buchalter, Senior Analyst, both of whom will be relocating from Financo’s New York office. The office will be located on Sand Hill Road in Menlo Park, the well-known home to numerous investment businesses.

John Berg, CEO of Financo stated that, “We are thrilled to have Brent join us as we continue to build Financo into the premier consumer focused investment bank. Brent brings a distinguished career investing in and advising leading consumer businesses, particularly in the health and wellness space – one of the fastest growing areas of the consumer world. He has the industry knowledge, execution expertise and entrepreneurial spirit we value so highly at Financo. I look forward to his partnership and leadership in helping grow the success of Financo.”

Mr. Knudsen stated that, “Financo is a great opportunity to continue the leadership and strength built at PCG in healthy/active living, while augmenting Financo’s efforts to further expand into consumer technology, consumer healthcare and other retail/consumer opportunities based on my experience, personal passions and our Bay Area location. I look forward to building a substantial Bay Area office and to working closely with the Financo teams in New York and London as we solidify our position as the go to advisor in the consumer world.”

Gilbert Harrison, the founder and Chairman of Financo, also commented that “as John Berg’s leadership of the firm since late 2012 continues the renewed growth of Financo, the addition of Brent brings a talented and capable advisor offering investment banking services in a new area while expanding our capabilities and adding a critical West Coast presence for the firm.”

About Financo

Founded in 1971, Financo is an independent boutique investment bank providing merger and acquisition and other strategic financial advisory services to the global retail and consumer products sectors. The Firm’s extensive transaction experience includes specialization in the accessories, apparel, athletic, beauty, e-commerce, footwear, general merchandise, home furnishings, and outdoor sectors, within which it has acted on behalf of many leading global brands.