Donald Steele joins Zeta Global
NEW YORK, April 10, 2017
Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, is proud to announce the appointment of Donald Steele as the company’s first-ever Chief Revenue Officer. A legendary business development executive in the data-driven marketing industry, Mr. Steele will focus on generating new opportunities to support the company’s accelerated growth plans for 2017.
Mr. Steele joins Zeta from Epsilon, where he led their sales efforts over the past decade. He was instrumental in growing the company from $250 million to more than $2 billion in revenue. Prior to his time at Epsilon, he served as a senior sales executive at Acxiom Corporation and Trilogy helping those companies achieve revenue records.
“Adding a sales executive of Don’s caliber is a key component of a broader growth strategy to scale the business to over $1 billion in revenue over the next 5 years”, said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta. “Don provides the type of sales and marketing leadership we need to bring the power of the award-winning ZetaHub and Zeta’s best-in-class services to our clients and prospects.”
Mr. Steele’s hiring comes in the wake of Zeta’s recent “triple play” — gaining recognition as a Visionary in the Gartner Magic Quadrant for Digital Marketing Hubs for the first time and rating first in The Relevancy Group’s Relevancy Ring and Red Pill Email reports for enterprise email platforms.
“I am delighted to be joining Zeta at a pivotal time in the company’s evolution,” said Mr. Steele. “I have been impressed by the moves David and his team have made to position the company to win in a very competitive market. The company’s focus on delivering client success through a single console and digital marketing hub and supported by outstanding managed and professional services is a winning strategy. My job is to translate this into a go-to-market strategy that helps clients win and accelerates Zeta’s already strong growth rate.”
Mr. Steele’s arrival is the company’s second executive appointment of 2017. In January, the company announced Jarrod Yahes as the new CFO. Both strengthen Zeta’s senior management team as the company prepares for its next phase of growth.
About Zeta Global
Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.