Digilant to Share Top Programmatic Trends at the iMedia Brand Summit
BOSTON, September 8, 2016
Digilant’s CEO, Alan Osetek, will discuss how state-of-the art programmatic technology has evolved the channel into a custom solution, and how top brands are tapping into its power.
Digilant, a leading global programmatic media company that partners with brands and agencies to provide customized programmatic advertising solutions, today announced that its Global CEO, Alan Osetek, will speak on a panel at the iMedia Brand Summit in Coronado, California, next week. Osetek will discuss how programmatic has evolved, the power of state-of-the-art programmatic technology, and how brands are leveraging custom programmatic solutions to solve complex business challenges today.
The session, entitled “The Power of Programmatic Data,” will be held on Monday, September 12th from 10:40-11:10 AM at the Loews Coronado Bay Resort. During the panel discussion, Osetek will speak to how programmatic has evolved, including top trends in the channel today. He will also show how leading brands are using custom programmatic solutions to help them address business challenges, and share key insights on how brands can apply programmatic data to optimize their media buys across channels.
“Programmatic has evolved considerably — state-of-the-art programmatic technology helps brands solve complex business challenges today,” said Alan Osetek, Global CEO, Digilant. “But many marketers aren’t aware of the true power of programmatic now – they still think of it as a simple media buy for individual campaigns. Not only are they using outdated programmatic technology, they also are missing out on the power of programmatic to help them solve bigger business issues. Smart marketers should fully capitalize on all that programmatic offers today, and use it to gain a competitive advantage.”
Christian Arens, Managing Director, iMedia Communications, Inc., will moderate the panel discussion between Osetek, Aaron Chan, Senior Marketing Technology Manager at Clorox, and Lisa Archambault, Director of Digital Media at Caesars Entertainment.
The iMedia Brand Summit is a multi-day educational summit that will address emerging consumer trends, and how brand marketers can best meet the expectations of today’s consumers. Brand marketers, marketing executives, digital marketing managers, search and social managers will be in attendance.
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S.