Digilant partners with PepsiCo
BOSTON, December 8, 2016
Digilant, a global programmatic media company that partners with agencies and brands on custom digital advertising solutions, today announced the launch of Digilant University with PepsiCo in Mexico. The custom e-learning portal is designed to provide agencies and brands with an in-depth curriculum on programmatic advertising and digital media.
Programmatic media buying continues to achieve rapid growth in LATAM — by the end of 2016, it’s expected to have grown by 198 percent (source: eMarketer). This approach to digital media buying is essential to brands like PepsiCo, one of the world’s leading food and beverage companies. As the organization considered its goals for 2017, it recognized that its employees need to be proficient in programmatic advertising and digital media. As a result, they turned to Digilant to partner on an e-learning solution to meet this need. Together, they developed Digilant University. The platform will be used to train their staff in Mexico, and keep them educated on new developments in the industry. Overall, it will help the company stay competitive in a market that is experiencing tremendous growth.
“We are devoting an important part of our advertising budget to programmatic buying, and internally we need a better understanding of all the aspects of how it works, including how to extract more knowledge of our data and optimize each campaign,” said Francisco Cotera, group manager of Digital Media PepsiCo, Mexico.
A self-guided, e-learning platform, Digilant University provides a robust digital marketing curriculum, comprised of several courses. Soon to be released in the U.S. and other areas around the globe, this e-learning solution delivers its content in short and engaging videos, and includes a variety of testing options, along with course certifications. Overall, the platform is designed to provide an optimal e-learning solution for businesses. The custom solution designed for PepsiCo focuses primarily on an introduction to the programmatic market, and delivers content on beginner topics such as: an overview of programmatic players, all about cookies, programmatic KPI’s, and what are adservers?
“Digilant is in a process of continuous innovation,” said Alan Osetek, Global CEO of Digilant. “We are always looking for new ways to add value for our customers. That’s how the concept of Digilant University was born. It enables us to share our knowledge with customers, facilitate their entry into all things programmatic, and deepen their knowledge of digital marketing. And it will keep them current in a very fast moving field, as the curriculum will continue to evolve and will incorporate new developments as they arise.”
To boost the effectiveness of Digilant University as an e-learning solution, Digilant partnered with CoreAxis, a leader in the learning and development industry. “Programmatic digital marketing is a complex topic, and today’s learners have limited time to absorb new information,” said Mark Zides, President of CoreAxis Consulting. “With Digilant University, we developed an interactive and engaging solution that leverages microlearning to enable learners to absorb information quickly, in the context of their jobs, in a way that is meaningful to them. The collaboration between CoreAxis Consulting and Digilant is an exceptional example of how the innovative use of technology has a transformative impact on learning and development.”