DHX Media signs new broadcast deals for Teletubbies
HALIFAX, September 15, 2016
DHX Media, the world’s leading independent, pure-play children’s content company, has signed seven more broadcast deals with networks across the globe for its new Teletubbies series, bringing the total number of broadcasters to 23 for the hit preschool series.
New broadcast licensees include: SRC (Canada), POP TV (Slovenia), TV3 (Ireland), HRT (Croatia), Medialaan (Belgium), MTG (Lithuania), and NRK (Norway, for Sami language).
“As the flagship series in DHX Media’s strategy to build global brands, Teletubbies continues to perform extremely well and is gaining global momentum,” said Dana Landry, CEO of DHX Media. “Children love the new show and the consumer products built off the brand. Licensees are reporting strong sell through on the first wave of products, some ahead of expectations, which bodes well as more categories are set to roll out. Both the series and toys are scoring high ratings in the UK, while the show is off to a positive start in the US and international broadcasters continue to come on board. We expect to continue making tremendous strides with the brand in fiscal 2017 and beyond.”
DHX Media has signed more than 85 merchandising and licensing deals for the new Teletubbies brand to date. This is an increase of 20 deals since May 2016. Among these deals is a new agreement for Paragon Creative to design, manufacture and build attractions for Teletubbies, as well as DHX Media’s Twirlywoos and In the Night Garden, within the UK, continental Europe and the Middle East. The designs will be offered to attraction operators and would range from themed ride-based attractions and play zones to Family Entertainment Centres incorporating some of the best-loved elements from the popular shows.
Teletubbies remains the number-one new preschool toy property by sales in the UK (according to NPD), where the series is one of the most popular shows aired on CBeebies – the BBC’s preschool channel. Season two of the new Teletubbies was commissioned by CBeebies in April 2016.
Previously announced Teletubbies broadcast deals include: CBeebies (UK); Nick Jr (US); Family Jr. (Canada); Gulli (France); Rai YoYo (Italy) and ABC Kids (Australia); TVE in Spain, for its Clan channel; BBC Worldwide for its international CBeebies channels in Africa, Asia and Poland; Hop! Media Group in Israel; Nickelodeon in Greece; NPO Zappelin in the Netherlands; MTVA in Hungary, for M2; JimJam in Benelux; SIC in Portugal; e-Junior in the Middle East; and Ultra in Serbia, Bosnia and Herzegovina, Montenegro, and Macedonia.