Cunard Announces Partnership with Luxury Lifestyle Brand Aspinal of London
VALENCIA, California, June 10, 2016
On board Cunard’s newly rejuvenated flagship Queen Mary 2, passengers will soon be able to enjoy a unique and indulgent retail experience with the partnership of Cunard and high-end lifestyle brand Aspinal of London.
Guests will delight in an exclusive and elegant collection created and produced in the distinctive Aspinal of London design, which effortlessly balances contemporary fashion with practicality, with a superior quality that is reflective of the luxurious Cunard experience.
The co-branded Cunard and Aspinal collection will feature one of Aspinal’s most iconic items, their refillable travel journal, ideal for the Cunard passenger.
Alongside the exquisite co-branded travel collection, the Aspinal range of women’s designer handbags and purses, men’s wallets and luxury leather gifts will also be available. From vibrant bold colours to neutral tones there will be something to suit the tastes of all passengers.
To celebrate the partnership between the brands even further, Aspinal will have the luxurious and affordable Pegasus Collection on board, to coincide with the first Queen Mary 2 Transatlantic fashion-themed crossing to New York, which will take place the first week of September. The arrival of the QM2 in to New York coincides with start of New York Fashion Week 2016, with the ship sailing past The Statue of Liberty and arriving that morning. Following Aspinal’s global launch of Pegasus this August with Harrods, the range will be available, as an exclusive on board QM2 for the duration of the Transatlantic crossing to New York. Harrods and the Queen Mary 2 will be the only two places to buy the range until QM2 arrives in New York at the end of transatlantic fashion week.
Aspinal’s Pegasus Collection is created with award-winning graphic artist Emma Shipley and feature an ethereal pearl white Pegasus figure, surrounded by hand drawn constellations, planets and galaxies. The beautiful Pegasus designs are digitally printed onto key bag silhouettes and silk, twill and cashmere.
“On behalf of Cunard, we are proud to be working with Aspinal of London,” said Richard Meadows, President, Cunard North America. “Separately, our brands deliver elegant and refined products for our guests and consumers. Together, we further elevate the luxurious Cunard experience and Aspinal’s timeless craftsmanship, to create a product that ties together values and trades to create a truly unique keepsake.”
“We are really excited to be partnering with Cunard who share our love of style and travel,” said Mariya Dykalo, Creative Director, Aspinal of London. “Our co-branded collection is exclusive to Cunard and only available on their ships, which makes the collaboration even more special.”
Defining true excellence at sea with over 175 years of legendary voyages, Cunard is the operator of luxury ocean liners Queen Mary 2, Queen Victoria and Queen Elizabeth that are renowned for impeccable White Star Service, gourmet dining and world-class entertainment. Cunard has long been synonymous with the quest for new discoveries since the company’s first paddle-wheeled steamer, Britannia, crossed the Atlantic in 1840.Today Cunard offers the only regularly scheduled Transatlantic liner service and continues the legacy of world cruising which it began in 1922.
About Aspinal of London
The quintessential English luxury lifestyle brand, Aspinal of London creates hand-crafted handbags, wallets, jewellery boxes, vanity cases, cufflinks, business bags and cases, gloves and other accessories for both men and women. In addition the brand is well-known for their impressive collection of travel, office and business accessories plus remarkable leather stationery.