CoreMedia LiveContext Integrates with SAP Hybris

SAN FRANCISCO, September 8, 2016

CoreMedia LiveContext Integrates with SAP Hybris Creating Unmatched Digital Shopping Experiences. Profitable digital experiences in online commerce – Insights and live demonstrations at the Hybris Summit 2016.

CoreMedia, a leading platform for content and digital experience management, announced the integration of CoreMedia LiveContext with SAP Hybris. Building on the success of our previous integrations with SAP WCEM and ISA, this new solution integrates SAP Hybris, the top-rated omni-channel commerce solution, with the advanced content management and digital asset management (DAM) capabilities of CoreMedia. SAP Hybris users now have the tools to create compelling digital shopping experiences faster and more efficiently, and to deliver them precisely to each target group.

For more than two years, CoreMedia LiveContext has enabled marketers and e-Commerce professions to augment their online stores with dynamic, intuitive and personalized content delivery across all channels and devices. Information from SAP hybris is integrated in real time, and seamlessly enriched with content and rich media assets from CoreMedia. Through the combined solutions, e-commerce teams can personalize content effortlessly – regardless of whether it is on the actual homepage, the individual category subpages, or on integrated content pages such as blogs or theme pages.

“If you want to create profitable omni-channel shopping experiences, you need to be able to seamlessly bring together attractive content and current transactions, all within each client’s individual context. So for us, the tailored integration of SAP Hybris and our CoreMedia LiveContext solution was the logical next step,” says Sören Stamer, CEO and founder of CoreMedia. “The financial benefits for SAP Hybris customers are enormous. Thanks to our more efficient, highly automated processes, we can deliver a significant reduction in production costs. At the same time, we’re enabling a faster time-to-Web. In addition, our new system boosts revenue so you can increase the quality of the shopping experience, the average revenue per user, repeat-customers, and significantly enhance the organic web traffic from search engines. It’s no coincidence that more and more e-commerce enterprises – including Office Depot, U-Haul and Graybar — chose CoreMedia LiveContext.”

This new integration offers all operators of SAP Hybris-based web shops a fast track to delivering personalized shopping experiences. And with CoreMedia Studio, online teams can easily create a customized shop design, and then combine product information and marketing content from many different sources to generate compelling results for each of their customer segments. The built-in digital asset management feature makes it easy for shop owners to manage and integrate digital content such as graphics or videos. High-performance multi-site and multi-language features, plus the integration of modern translation workflows, save time and money, improve international competitiveness and ensure that brand communication is consistent.

About CoreMedia

CoreMedia is a leading content management and digital experience management company that has been powering the online strategies of global enterprises for more than two decades. We help clients reach their target groups at every touchpoint. We seamlessly blend branded content with transactional processes and contextual data in real time, to accelerate time-to-market and boost the productivity of business users. By merging compelling multimedia content with other digital content, CoreMedia transforms cloud or on-premises e-commerce systems, digital marketing and corporate communications into mobile digital experiences – at every point of the customer journey. The result: greater customer activation, stronger loyalty, and higher sales.

Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington DC, London and Singapore. CoreMedia’s clients include a wide range of leading brands, such as the Australian Broadcasting Corporation (ABC), BILD, Boots, Calvin Klein, CLAAS, Continental, Deutsche Bahn, Deutsche Telekom, dm-drogerie markt, DMG Mori Seiki, Deutsche Börse Group, Henkel, Homebase, Office Depot, Telefónica Germany and Tommy Hilfiger.