Connected2Fiber raises $1.12 million for Predictive Marketing AI
BOSTON, September 8, 2016
Connected2Fiber raises $1.12 million for Predictive Marketing AI Push to SaaS Marketplace Enablement Platform. Boston, London and Barcelona based Nauta Capital leads investment in B2B SaaS firm which provides Market Participation Platform to Telecom Network Industry.
Predictive AI SaaS company for the networking industry, Connected2Fiber, has raised $1.12 million in venture funding for market expansion. The Seed investment round was led by Nauta Capital. Connected2Fiber, is a Boston based SaaS Marketplace Enablement Platform specifically built for the telecom network industry.
Connected2Fiber uses data science, artificial intelligence and predictive analytics in a cloud-based system that helps B2B telecom network suppliers identify their best customer prospects, and B2B network buyers identify their best suppliers. The platform enables users to visualize critical information internally, and to ensure network intelligence is exchanged securely to conform to the customers’ buying process. The system intelligently correlates new events that drive incremental demand to the industry, as well as continuously profiling locations and companies with proximity to the fiber networks. Connected2Fiber’s customers are primarily fiber based network operators. There are over 2,500 suppliers, 50,000 intermediaries and 10M B2B buyers in the US alone. Connected2Fiber solves the fragmentation and complexity that today limits adoption.
Speaking on the investment Ben Edmond, CEO of Connected2Fiber said the purpose of this raise is to allow the company to accelerate the build out of its patent pending and recently launched, Connected World Prediction Engine, and to drive growth through an application ecosystem, channel partners and internal sales and marketing resources. “Nauta has been a great partner to date. We are excited about their funding of Connected2Fiber. Our goal is to simplify the $300 billion global networking industry, with a platform that allows buyers and sellers of connectivity to understand who has what where, and how, and when to best engage the market with that intelligence.”
Speaking on their investment, Dominic Endicott, Boston based General Partner with Nauta Capital said, “Connected2Fiber has built a platform that helps network operators see their assets with market context and engage. Their cloud-based model today eliminates manual processes such as Excel, Google Earth, Outlook and shared file systems, accelerating speed to market. However, we are really excited to fund roll-out of the Connected World Prediction Engine and its associated machine learning algorithms. We believe Connected2Fiber will change how companies buy and sell connectivity, first in the US, then globally.”
About Connected2Fiber, Inc.
Connected2Fiber helps the network industry transact and improve its return on marketing investment with the industry’s only SaaS marketplace enablement platform that combines Account Based Marketing, Location Intelligence with predictive algorithms that learns how to improve results. The platform helps network owners and network buyers improve transparency, speed and effectiveness with information, automation and predictive algorithms. Connected2Fiber is based in Hopkinton, MA, and was founded in 2015 by Ben Edmond. The Connected World was built to provide a better way to view, share, manage, learn and engage at a location level for networks.