Circo de Bakuza and Filmmaster team up for Europe’s biggest soccer events

MONTREAL, May 26, 2016

Two world-renowned creative agencies will handle the 52 opening ceremonies of Euro 2016 and the UEFA Champions League final this summer, featuring superstar artists David Guetta and Alicia Keys. Creative agency Circo de Bakuza, with its partner Filmmaster, has won an international bid to handle the 52 opening ceremonies of Europe’s most prestigious soccer events this summer: the 2016 Euro Tournament (June 10 to July 10) and Champions League final (May 28). “The challenge is daunting and the eyes of millions will be upon us, but we’ve been preparing for over a year now,” said Vincent Drolet, Circo’s founding president. For the agency, the two events are an exceptional opportunity to showcase its expertise in designing sports ceremonies at the highest levels. the Euro attracts a TV audience of 300 million viewers, while the Champions League final – the most-watched annual sporting event in the world – has an outreach of 180 million viewers.

Besides the stunning opening ceremony featuring French music superstar David Guetta, Circo de Bakuza will also be at the helm of 49 pre-game ceremonies in 10 cities across France and the closing ceremony at the Stade de France in Paris. It will be a creative and logistical « tour de force » involving hundreds of multi-talented people working together, simultaneously, in a colourful tribute to the tournament’s host country.

Circo de Bakuza is no stranger to the Champions League. The agency handled the closing ceremony twice before, in Lisbon in 2014 and Berlin in 2015. This year marks a significant novelty however, a first ever live music performance by none other than Alicia Keys : we’ll have a perfect opportunity to challenge the usual European way of doing things by injecting something new from the world of entertainment,” said Julie Brassard, Circo’s creative director. Keys has sold over 55 million albums and won 15 Grammys and three World Music Awards, among many other prizes. In Milan, the American superstar will debut her next album by featuring new songs.

About Circo de Bakuza

Circo de Bakuza is a Canadian agency specializing in Event, Branding and Film & Motion. While the agency has carved an enviable position in the soccer industry, the creative team has also won over prestigious brands with their ingenious irreverence in both event production (Dubaï Film festival, Bell Canada, Hotel W etc.) and branding (Carolina Herrera, Adidas, Passoa, etc) and film & motion (Commme des garçons, Opera de Montréal etc…). Its 2015 Ceremony of the Champions League Final was awarded Best European Event of the year by EUBA. Besides the summer 2016 EURO Ceremonies, the company is also responsible for the conception and production of the following ceremonies : Coupe de France, the Quebec Games and the 40th anniversary of Montreal Olympic Games.

About Filmmaster

Filmmaster Events – is the Filmmaster branch specialized in the creation and production of corporate events, public institutions, organizing committees, sport federations and private clients. Based in Rome, Milan, Dubai, London and Rio, with 35 years of experience, it is one of the leading event companies in the world. Responsible for producing the Rio 2016 Olympic and Paralympic ceremonies and Torch Relay, Filmmaster Events was crowned as the Best Event Agency (BEA) in 2016.