Chipotle Sees Nearly 700% Increase In Delivery Orders Following DoorDash Partnership
DENVER, May 9, 2018
Chipotle Mexican Grill and DoorDash shared results today for the successful launch of their new national delivery partnership. Chipotle has seen a 667 percent increase in weekly delivery orders since initiating the partnership.
“Chipotle is dedicated to increasing the accessibility of our real food, made with real ingredients, regardless of where our customers are or how they like to order,” said Curt Garner, chief digital and information officer at Chipotle. “The DoorDash partnership makes delivery available from more than 1,500 Chipotle restaurants across the country – our largest delivery partnership to date – so enjoying Chipotle’s food is now even easier and more convenient.”
“We hit the ground running during our first week as Chipotle’s largest on-demand partner, and we’re just getting started,” said Christopher Payne, chief operating officer at DoorDash. “DoorDash looks forward to building on our momentum as we continue to expand operations with Chipotle across the U.S. and Canada.”
To celebrate the launch of the partnership, Chipotle customers received free delivery on Chipotle orders of $10 or more placed through DoorDash from Monday, April 30 to Sunday, May 6, including May 5 in celebration of Cinco de Mayo.
As customers become more mobile and on-the-go, Chipotle is working to provide them with the same delicious food and intuitive, quick experience they get when ordering in the restaurant. Most Chipotle restaurants now have a second make-line, which is dedicated to fulfilling online and digital orders. The second make-line is separate from the customer-facing line, thereby enabling digital orders with no disruption to in-store customer orders and boosting speeds for all orders. In fact, last week Chipotle had record high digital orders with no impact to the in-store customer experience.
A few highlights of Chipotle’s partnership to date with DoorDash include:
– The average DoorDash delivery time – from order to drop-off – was 34 minutes
– Chicago, Dallas and Denver saw the most delivery orders
– The most frequently ordered items nationwide were burrito bowls, burritos, and chips and guacamole
Steve Ells, founder and executive chairman, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using real, wholesome ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,400 restaurants.
DoorDash is a technology company that connects customers with their favorite local and national businesses in more than 800 cities across the United States and Canada. Founded in 2013, DoorDash empowers merchants to grow their businesses by offering on-demand delivery, data-driven insights, and better in-store efficiency, providing delightful experiences from door to door. By building the last mile delivery infrastructure for local cities, DoorDash is bringing communities closer, one doorstep at a time.