Cargo Cosmetics Signs Neon Hitch as the Face of their Fall/Holiday 2017 Campaign
NEW YORK, March 7, 2017
Award-winning color brand, Cargo Cosmetics, has tapped Neon Hitch to be the face of their Fall/Holiday 2017 collection. Additionally, the brand will unveil a limited edition capsule collection inspired and co-designed by the electropop singer and songwriter.
“For the longest time I’ve dreamed of collaborating with a professional makeup brand,” says Neon Hitch. “Cargo offers products of a phenomenal quality and I love that they are specifically designed to take with you on the road. Experimenting with makeup is a creative outlet for me and one of the many ways I enjoy expressing myself. I appreciate having the opportunity to share that with my fans and encourage them to create and embrace their own unique style.”
“We are excited to bring Neon’s edgy take on beauty to her fans while introducing the Cargo customer to our latest inspiration,” says Brian Robinson, President of Cargo Cosmetics. “Neon has a very unique, fun and exciting approach to beauty that fits in with the vibe of Seattle, the destination of Cargo’s next collection. Her look and personality is so compelling that we were inspired to create an online exclusive capsule collection in addition to the regularly planned Fall/Holiday launches.”
The Fall/Holiday 2017 collection will debut in over 1,100 Kohl’s department stores in September 2017. Neon Hitch will appear in all elements of the brand’s comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances and social media. The highly anticipated capsule collection will be sold exclusively on CargoCosmetics.com backed by a robust digital campaign, public relations efforts and special appearances by Neon Hitch.
About Cargo Cosmetics
For 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. High-definition foundations that escape the scrutiny of HD cameras and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. An industry insider favorite, Cargo has received some of the beauty industry’s most prestigious awards. As a nod to the free spirit of the independent traveler, Cargo chooses a different location to transport fans to each season. Visit www.cargocosmetics.com for additional information.
About Neon Hitch
Neon Hitch, is not your typical pop recording artist. Her (real) name alone hints at the direction of her destiny. It’s hard not to stop and take notice of this bold, British-born bohemian – both visually and sonically. In addition to sporting her signature strawberry pink hair and many tattoos (including “Amy” inscribed on her finger as homage to former flatmate Amy Winehouse) she has a unique sound that demands attention. She released her first promo single “Get Over U”, co-written by singer Sia in 2011. She was also featured on “Ass Back Home” by Gym Class Heroes, which peaked at number twelve in the Billboard Hot 100. She’s since released lead single “Gold”, co-written by Bruno Mars which peaked at number 1 on the Billboard Hot Dance Club Songs chart. Neon currently lives between London, Hollywood and New York City.