Briggs & Riley Launches Collection in Lane Crawford
Presence in Greater China’s Iconic Luxury Department Store Expands Global Presence
NEW YORK, June 30, 2016
Briggs & Riley, the New York based premium luggage brand, announced today that its industry-leading suitcases and carry-ons will now be available in Greater China’s iconic luxury department store, Lane Crawford.
The move comes amid Briggs & Riley’s accelerated global expansion, with additional points of sale opening in Europe, China and across Asia.
Briggs & Riley CEO Richard Krulik commented, “We are very excited to partner with one of Asia’s most respected retailers, Lane Crawford. Briggs & Riley prides itself on our innovative approach to engineering the most performance driven travel products in the world. We are pleased to extend the only lifetime global warranty in the luggage industry to Lane Crawford’s customers, and look forward to showcasing our pioneering products in this trusted, luxurious retail environment.”
Briggs & Riley luggage is available in three Lane Crawford Hong Kong stores, in its Shanghai Times Square flagship store and its digital flagship lanecrawford.com.
As Briggs & Riley expands its presence in China, it is committed to communicating directly with Chinese customers, and recently launched both a Sina Weibo account and an official WeChat account, where Chinese customers can directly contact the company with any questions, in addition to its Chinese website at www.briggs-riley.cn.
Chinese customers can contact Briggs & Riley through any of these channels in order to find detailed information on the Briggs & Riley brand, history, products, and industry-leading “Simple as that®” lifetime global warranty that can be used anywhere in the world.
The Briggs & Riley brand is available through more than 600 fine specialty retailers and select high-end department stores in North America and Europe, including the renowned London department store, Harrods and top luxury department store Lane Crawford in Hong Kong and Shanghai.