Ben Hurley Joins Rise Interactive
CHICAGO, February 1, 2017
Rise Interactive, a digital marketing agency specializing in media, analytics, and customer experience, has named Ben Hurley as chief client service officer. Hurley, whose experience includes a previous tenure running account management at Rise, most recently served as senior vice president of Publicis-owned Zenith. In his executive post, Hurley will lead the agency’s client service organization.
“We’re excited to have Ben back home at Rise and look forward to the impact he’ll make on our clients and organization,” said Jon Morris, Rise’s founder and chief executive officer. “From his passion for data-driven marketing to his belief in serving as an extension of clients’ internal teams, he shares many of the philosophies that are ingrained in our agency.”
Hurley brings extensive global experience working with Fortune 500 companies in the retail, CPG, and healthcare verticals to his position at Rise. Most recently, he led traditional and digital marketing strategy for one of Zenith’s largest clients, Kohl’s. While at Zenith, he also worked in the agency’s London headquarters for three years, overseeing marketing strategy for a number of leading brands including Fitbit, KAYAK, Mylan, and Oracle. Most notably, he helped Fitbit become the largest wearables company across Europe and played an integral role in guiding Oracle through its digital transformation.
“I firmly believe that Rise has some of the best people in the industry,” said Hurley. “I’m excited to better understand our clients’ unique business challenges and work to deliver remarkable experiences and superior results for leading brands.”
Hurley earned his bachelor’s degree in international marketing and business at the University of Georgia’s Terry College of Business.
About Rise Interactive
Rise Interactive is a digital marketing agency specializing in media, analytics, and customer experience. The agency’s proprietary Interactive Investment Management approach uniquely helps clients see, shape, and act on opportunities that others cannot. Rise is a strategic partner, helping leading brands like ULTA Beauty, PANDORA, Atkins Nutritionals, and others make smarter marketing investment decisions and create more meaningful experiences for their customers.